Google Ads Sem Specialist

1 week ago

Kuala Lumpur, Malaysia UncleSG Full time

We are an innovative e-commerce brand focused on providing unique travel experiences and amenities. We believe in creating a travel experiences through ancillary travel products that elevate travel experiences.

Job Overview:
As a performance-driven company, we focus on achieving tangible business results, and your success will be measured based on clearly defined KPIs, including scaling ad spend and hitting ROAS (Return on Ad Spend) targets.

You will collaborate closely with our performance marketing team to create campaigns that align with our business objectives.

Key Responsibilities:

- Develop, implement, and manage Google Ads campaigns, including Search, Display, Shopping, and YouTube, with a focus on scaling and performance.
- Conduct thorough keyword research to identify high-impact opportunities.
- Monitor, analyze, and optimize campaigns to ensure they are meeting or exceeding KPIs such as ROAS, CPA, and CTR.
- Drive tangible business results by scaling ad spend effectively while maintaining or improving ROAS.
- Create engaging ad copy and visuals in collaboration with our creative team.
- Conduct A/B testing of ads, landing pages, and bidding strategies to maximize effectiveness.
- Stay updated with the latest Google Ads trends, tools, and best practices to continuously enhance campaign performance.
- Track and report on campaign performance using Google Analytics and other relevant tools, providing actionable insights to improve ROI.
- Collaborate with cross-functional teams to ensure a cohesive brand presence across all marketing channels.
- Manage budgets and forecasts to ensure efficient ad spend and maximum return on investment.

Qualifications:

- Proven experience as a Google Ads Specialist, preferably within e-commerce.
- Strong understanding of Google Ads, Google Analytics, and other relevant PPC tools.
- Demonstrated success in scaling ad accounts and hitting ROAS targets.
- Experience with performance marketing and data-driven optimization.
- Excellent analytical skills and a results-oriented mindset.
- Ability to work independently and manage multiple projects simultaneously.
- Strong communication and collaboration skills.

What We Offer:

- Competitive salary based on experience.
- Flexible, remote work environment.
- Opportunity to work in a dynamic and growing company.

**Job Types**: Full-time, Part-time, Permanent, Contract

Pay: RM1,500.00 - RM3,000.00 per month

Schedule:

- Monday to Friday

Expected Start Date: 03/01/2025

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