B2b - Business Model Leader

1 week ago


Petaling Jaya, Malaysia Michelin Full time

B2B - Business Model Leader The B2B Marketing Lead is responsible for driving business growth in Malaysia through strategic marketing initiatives targeting fleet, wholesale, and commercial partners.

This role will work closely with the B2B sales team, regional counterparts, and cross-functional stakeholders to develop and execute marketing strategies that generate qualified leads, build brand relevance, and accelerate revenue. Prior experience in the automotive industry or adjacent sectors (e.g., aftermarket, fleet services, mobility solutions) is essential to understand customer needs and ecosystem dynamics.

B2B Business Model Leader- Define and implement go-to-market (G2M) strategy for B2B- Work closely with sales team on demand generation (Lead and Opportunities Management) to find more leads and materialize the leads to sales.-
- Work with Michelin Regional team to create/ adapt relevant sales toolkits - brochures, decks, case studies, playbooks - aligned with sales needs- Collaborate with dealers and fleet operators/ B2B distributors to drive engagement and customer loyalty.

KEY EXPERIENCES IN:
- Bachelor’s degree in engineering, business development or related field.- 5+ years of B2B marketing experience, ideally in automotive, fleet, or industrial products.- Strong understanding of automotive distribution models and B2B customer behavior.- Demonstrated success in developing and executing lead-generation campaigns.- Familiarity with digital and offline marketing tactics in a commercial context.- Strong stakeholder management and communication skills.- Self-driven, independent with an entrepreneur mindset.


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