Digital Marketing Analyst

6 days ago

Kuala Lumpur, Malaysia Truegenics Pte Ltd Full time

**Key Responsibilities**
- Take ownership of **post-campaign analysis and list performance reporting**, leveraging advanced Excel functions like **VLOOKUP and pivot tables** to deliver clear, actionable insights.
- Automate list analysis and reporting processes to **improve data accuracy and accelerate insights delivery**.
- Develop, implement, and maintain **DOMO dashboards** to provide operational and business insights to stakeholders.
- **Design and prepare predictive analysis models to forecast sales performance and inform future campaign strategies.**:

- Conduct ongoing **competitive analysis to identify market opportunities and benchmark performance.**:

- Research and share industry trends, **best practices, and variance analysis** with the team to drive innovation.
- **Lead the integration of AI and automation tools into analytical workflows to enhance decision-making and efficiency.**

**Key Qualifications**
- **At least 3 years of experience analyzing data** from online marketing campaigns, with a proven ability to provide actionable insights to improve sales and customer engagement.
- Advanced expertise in Excel (e.g., formulas, filters, graphs, **VLOOKUP, pivot tables**) for data analysis and reporting.
- Proficiency in **data visualization tools such as DOMO, Tableau, or Power BI (DOMO preferred)**.
- **Demonstrated ability to integrate AI and automation tools into reporting workflows to enhance accuracy and efficiency.**:

- Proven experience **developing predictive analysis models and delivering high-quality analytical reports.**:

- **Excellent communication skills, with the ability to present complex data and insights clearly to diverse stakeholders.**:

- Strong organizational skills, extreme attention to detail, and the ability to work independently with mínimal supervision.

**Benefits**:

- Work from home

Schedule:

- Monday to Friday

**Experience**:

- CRM Data Analyst: 3 years (preferred)
- Digital Marketing Analyst: 3 years (preferred)

Work Location: In person

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