Digital CRM Manager

4 days ago

Petaling Jaya, Malaysia Agensi Pekerjaan Inter Island Sdn Bhd Full time

**CRM Manager / CRM Lead**

**Location**: Petaling Jaya
**Working Mode**: Hybrid
**Employment Type**: Full-Time
**Language Requirement**: English (Mandarin proficiency is an added advantage)

**About the Role**

We are looking for an experienced and strategic **CRM professional** to lead our customer engagement and retention initiatives. This role requires a data-driven individual who thrives on optimizing customer journeys and driving measurable results through advanced CRM tools and analytics.

**Key Responsibilities**
- Develop and implement CRM strategies using various tools (e.g., Fast Track, BI, AI) to meet stakeholder objectives.
- Monitor, review, and optimize CRM campaign performance to ensure maximum impact.
- Analyze **market trends, player behavior, and customer journeys** to shape data-informed strategies.
- Collaborate with **cross-functional teams** to align CRM efforts with overall business goals.
- Lead and mentor the CRM team to ensure effective execution and goal achievement.
- Prepare **performance and insight reports**, comparing outcomes against business objectives.
- Promote **knowledge-sharing and documentation** to ensure transparency and continuous improvement.

**QualificationsMust-Haves**:

- **Bachelor’s Degree or higher** in Business, Marketing, or a related field.
- **Bilingual in English and Mandarin** (spoken, written, and reading).
- Minimum **2 years’ experience** managing customer lifecycle and retention strategies—from new to high-value customers.
- Proficient in **CRM systems** and experienced in **designing and optimizing customer journeys**.
- Strong analytical skills with the ability to **plan, prioritize, and troubleshoot** effectively.
- At least **2 years’ leadership experience**, with a proven track record in team development and performance management.
- **Customer-centric mindset**, with flexibility, creativity, and a strong drive for results.

Pay: RM8,000.00 - RM12,000.00 per month

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