crm specialist

2 days ago

Petaling Jaya, Selangor, Malaysia Panasonic Malaysia Sdn Bhd Full time 50,000 - 80,000 per year

PANASONIC MALAYSIA IS LOOKING FOR A CRM SPECIALIST

Seniority Level: Executive

Department: D2C / EC

Location: Petaling Jaya

ROLE OBJECTIVES

Panasonic Malaysia is a company engaged in the business of sales, services, and marketing of home appliances and consumer electronic products across various categories ranging from audio-visual, batteries, and kitchen, through to beauty, health and living.

Aside from in-store (offline) retail activities, Panasonic Malaysia also operates an e-commerce business utilising own website and mobile platforms. In this fast-growing sector, Panasonic Malaysia aims to strengthen the ways we communicate and maintain relationships with our direct customers.

We are looking for a junior level CRM Specialist who is passionate about customer engagement, data-driven marketing, and digital personalization. You will play a key role in managing internal (web & app) platforms and customer databases, crafting CRM campaigns, and driving retention, loyalty + conversations.

WHAT YOU WILL BE ACCOUNTABLE FOR

Platforms

  • Collaborate with cross-functional teams to implement automation, personalization, and UX enhancements.
  • Support the management and optimization of our e-commerce website and mobile app, ensuring content is up-to-date, user-friendly, and aligned with marketing campaigns.

CRM Operations & Campaign Management

  • Assist in planning, executing, and optimizing CRM campaigns (email, SMS, push notifications, etc.) to drive customer engagement and sales.
  • Support the development and automation of customer journeys and lifecycle campaigns.
  • Coordinate with internal team and external agencies to ensure smooth campaign execution.
  • Monitor and report on CRM campaign performance (open rate, CTR, conversions, etc.)

Customer Data Management & Insights

  • Maintain and update customer databases to ensure accuracy and segmentation quality.
  • Analyse customer data to identify trend, segments, and opportunities for personalized marketing.
  • Derive actionable insights from customer behaviour and purchase patterns.

Loyalty & Retention

  • Support the rollout of loyalty or membership programs to enhance customer retention.
  • Track member engagement metrics and suggest improvements to increase participations.

Collaboration & Continuous Improvement

  • Collaborate with marketing, product, and e-commerce teams to align CRM initiatives with broader brand goals.
  • Research CRM trends, tools, and best practices to support the continuous improvement of Panasonic's CRM strategy.

REQUIRED SKILLS, EXPERIENCE AND KNOWLEDGE

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • 1-2 years of experience in CRM, digital marketing, or data-driven marketing (fresh graduates with relevant internship experience are welcome).
  • Basic understanding of CRM tools (e.g., Salesforce, Adobe Commerce, Mailchimp).
  • Strong analytical skills and attention to detail.
  • Good communication and project coordination skills.
  • Proficient in Microsoft Excel / PowerPoint and comfortable working with customer data.
  • Enthusiastic about e-commerce, digital marketing, and customer experience.

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