Senior Manager, Bancassurance Product Marketing

The Opportunity

This position reports to the Head, Partner Development.  The role is responsible for driving product marketing initiatives and overseeing financial reporting for the business, ensuring alignment with overall Partnership Distribution strategic goals.  The role execute key activities within the unit , managing product campaigns, performance reporting, expense management and insights to support decision-making.

Position Responsibilities:

• Lead the development and execution of product marketing strategies across distribution channels to achieve the sales and growth objectives

• Partner with bank stakeholders to design and roll out product campaigns, promotions and tactical incentives

• Drive marketing communication including campaign collaterals, sales kits and training contents, ensuring alignment with product positioning

• In collaboration with Product team, conduct competitor benchmarking and market analysis to remain market relevant

• Preparation of financial and sales performance reports to senior management and partners

• Track business KPI such as APE, persistency, product mix, campaign ROI and attachment rates

• Provide insights and commentary on trends, risks and opportunities to support business decision-making

• Ensure accuracy, timeliness and compliance of all financial reports with internal policies and regulatory standards (BSC, SIP etc)

• Support annual budgeting, monthly and quarterly forecasts and performance reviews

• Foster a collaborative culture, ensuring effective cross-functional alignment with distribution, product, actuarial and finance teams

• Represent the unit in management discussions, steering committees, and partner engagements

• Oversee preparation of daily financial and sales performance reports to management and partners

• Manage workload prioritization, ensuring balance between marketing deliverables and financial reporting deadlines

Required Qualifications:

• 10 years of relevant experience in product marketing, financial reporting or business performance management within insurance, banking or financial services

• Proven track record of leading marketing campaigns and managing financial/management reporting

• Analytical mindset with proficiency in Excel/Power BI or other data visualization tools

• Excellent communication and presentation skills with ability to influence stakeholders

• Knowledge of insurance products, bancassurance distribution or financial services is preferred

When you join our team:

• We'll empower you to learn and grow the career you want.

• We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we'll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact

Working Arrangement