Sales & Marketing Manager (Student recruitment)

The Sales & Marketing Manager - Student Recruitment is responsible for developing and executing marketing strategies to attract and enroll prospective students. This role requires a deep understanding of the education sector, strong communication skills, and the ability to create compelling campaigns that resonate with diverse student populations. The Sales & Marketing Manager will work closely with the admissions team to ensure that marketing efforts align with recruitment goals and institutional objectives.

Key Responsibilities

1. Strategic Planning and Execution

• Develop and implement comprehensive marketing plans to drive student recruitment and enrollment.
• Conduct market research to identify target demographics, market trends, and competitive landscape.
• Set clear marketing objectives and metrics to measure success, ensuring alignment with overall recruitment goals.
• Manage the marketing budget, ensuring cost-effective strategies and a strong return on investment (ROI).

2. Campaign Management

• Plan, execute, and oversee multi-channel marketing campaigns (digital, print, events, etc.) aimed at prospective students.
• Collaborate with the admissions team to ensure seamless integration of marketing and recruitment efforts.
• Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for continuous improvement.

3. Digital Marketing and Analytics

• Lead digital marketing initiatives including SEO/SEM, social media advertising, email marketing, and content marketing.
• Manage the institution's online presence, ensuring the website and social media platforms are optimized for recruitment.
• Utilize analytics tools to track and report on digital marketing performance, adjusting strategies as needed.

4. Content Development

• Create and oversee the production of engaging content that appeals to prospective students and their influencers (parents, teachers, etc.).
• Work with graphic designers, copywriters, and videographers to develop high-quality marketing materials.
• Ensure all content is consistent with the institution's brand and messaging guidelines.

5. Relationship Management

• Build and maintain relationships with key stakeholders, including high schools, community organizations, and educational partners.
• Coordinate and participate in recruitment events, such as open houses, college fairs, and virtual info sessions.
• Develop and implement strategies for engaging with prospective students and nurturing leads through the recruitment funnel.

6. Team Leadership

• Lead, mentor, and motivate a team of marketing professionals, fostering a collaborative and high-performance culture.
• Provide ongoing training and development opportunities to enhance team skills and knowledge.
• Conduct regular performance evaluations, setting clear goals and expectations for team members.

Qualifications

Education and Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Master's degree preferred).
• Minimum of 5 years of experience in marketing, with a focus on student recruitment or higher education marketing.
• Proven track record of successful campaign management and strategic planning in an educational setting.

Skills and Competencies

• Strong leadership and team management skills.
• Excellent written and verbal communication abilities.
• Proficient in marketing software and tools (e.g., Google Analytics, CRM systems, marketing automation platforms).
• Analytical mindset with the ability to interpret data and make informed decisions.
• Creative thinking and problem-solving skills.

Personal Attributes

• Self-motivated, proactive, and results-oriented.
• Ability to work under pressure and manage multiple projects simultaneously.
• Strong attention to detail and organizational skills.
• Adaptable and open to feedback, with a willingness to continuously learn and improve.

Working Conditions

• Full-time position, typically Monday to Friday, with occasional evenings or weekends depending on project deadlines and events.
• Primarily office-based, with some travel required for recruitment events, meetings, and conferences.