Student Affairs and Marketing Executive

1 day ago

Bandar Baru Sri Petaling, Malaysia PUSAT LATIHAN KERJAYA SDN BHD Full time 40,000 - 60,000 per year

Role Overview:

The Student Affairs and Marketing Executive will be responsible for supporting student engagement and promoting the training centre's programmes. This role combines student support services with marketing and outreach initiatives, ensuring a positive student experience and successful recruitment efforts.

Key Responsibilities:

Student Affairs:

  • Provide support and guidance to students throughout their learning journey, addressing inquiries, concerns and challenges.
  • Organize student orientation, onboarding, and engagement activities to foster a supportive environment.
  • Maintain student records in line with JPK and MoHR standards, ensuring confidentiality and accuracy.
  • Monitor student attendance, performance, and progress, coordinating with instructors and staff to address any issues.
  • Assist in coordinating student welfare initiatives, such as career counselling, workshops, and activities.

Marketing and Outreach:

  • Develop and implement marketing strategies to promote the training centre's programs to prospective students, industry partners and government agencies.
  • Manage social media channels, website updates, and other digital platforms to maintain an active online presence.
  • Organise promotional events, webinars, and workshops to increase awareness and attract potential students.
  • Collaborate with local organisations, schools, industry partners and government agencies to establish strong outreach networks.
  • Design and distribute promotional materials, including brochures, newsletters, and email campaigns.

Enrollment and Admissions Support:

  • Assist in the admissions process, including inquiries, applications and enrolment documentation.
  • Track prospective student inquiries, follow up on leads and provide detailed program information.
  • Maintain an updated database of leads and contracts, providing regular reports to the management team on recruitment progress.

Data Analysis and Reporting:

  • Monitoring marketing campaign performance and student engagement metrics, providing reports and recommendations to the management.
  • Conduct surveys and collect feedback from students to improve student services and engagement.

Qualification & Requirements

Education:

  • Bachelor's Degree in Marketing, Business Administration, Education, or a related field.
  • Minimum of 2-3 years of experience in student services, marketing or a related role, preferably in the education or training sector.
  • Strong knowledge of digital marketing strategies and social media platforms.
  • Familiarity with SLDN programs and JPK requirements is a plus.

Key Competencies:

  • Strong communication and presentation skills to engage and motivate trainees.
  • Excellent organizational and time-management skills.
  • Ability to work both independently and collaboratively in a team environment.
  • Proficiency in English and Bahasa Malaysia.
  • Proficient in Microsoft Office, social media management, and basic design tools.

Additional Requirements

  • Familiarity with accreditation and compliance processes with JPK.
  • Required to attend all course conducted by JPK for the accreditation.
  • Ability to travel to partner industries and training locations when required.

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