Digital Marketing Executive

2 days ago

Butterworth, Penang, Malaysia MASDORA JEWELLERY (MALAYSIA) SDN. BHD. Full time

About the Role

We are seeking a highly motivated and organized E-Commerce Key Account Executive to manage our live host  while overseeing key e-commerce platforms such as Shopee, Lazada, and TikTok Shop.

This role is responsible for driving sales growth and online engagement through live streaming and content partnerships. The successful candidate will ensure that each host is effectively aligned with the appropriate brand, campaign, and strategy to maximize performance and return on investment.

  • Manage and coordinate the company's live hosts across multiple platforms.
  • Oversee and maintain strong relationships with key e-commerce partners (Shopee, Lazada, etc.).
  • Serve as the primary point of contact for all assigned accounts, addressing inquiries, concerns, and operational matters in a timely and professional manner.
  • Assign brand accounts or campaign opportunities to hosts and creators based on their performance, audience profile, and capabilities.
  • Identify collaboration and cross-promotion opportunities to enhance content engagement and brand visibility.
  • Collaborate closely with the marketing and operations teams to plan and execute live campaigns, product launches, and promotional activities.
  • Monitor and analyze live performance data to optimize show quality, viewer engagement, and sales conversion.
  • Prepare and maintain monthly data reports on GMV and live hours for each host to support commission calculation and performance evaluation.
  • Provide strategic guidance to hosts on content optimization, diversification, and platform best practices.
  • Stay informed on the latest industry trends, live commerce developments, and platform policy or algorithm updates.
  • Prepare and present regular performance reports to management, ensuring alignment with business objectives and KPIs.
  • Maintain clear communication with internal departments and external partners to ensure effective coordination and transparency.

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