Lead, Brand Management

We fuel the ideas and ambitions of our people with an environment built on Our DNA of Love, Entrepreneurship, Agility, and Passion – LEAP

We are a culture that empowers everyone to innovate and create solutions that will leave a positive impact on our communities and our nation, Touch 'n Go will always be here to inspire our talents to grow as leaders and innovators giving you the power to make a difference.

What would you do?

The Lead, Brand Management & Marketing is responsible for shaping and strengthening the Touch 'n Go brand across all channels and platforms, ensuring consistency and resonance with the company's vision, values, and business goals. This role leads brand strategy development, marketing campaigns, and creative content planning that aligns with strategic business objectives. It plays a pivotal role in enhancing brand equity, market presence, and customer engagement. The position also oversees execution of cross-functional initiatives, ensuring on-brand delivery across internal and external touchpoints. A key aspect of this role includes risk and compliance oversight within brand and marketing efforts to protect corporate reputation.

Duties & Responsibilities

1. Brand Management

• Lead the development, implementation, and continuous improvement of brand strategy, architecture, and visual identity across all platforms and products.
• Ensure consistency of brand voice, tone, and experience across all marketing materials, internal communications, and customer touchpoints.
• Conduct periodic brand audits, customer insights gathering, and competitive benchmarking to inform strategic refinements.

2. Content Creation & Campaign Execution

• Oversee the creation of high-impact marketing content (digital, print, video, social) that aligns with brand values and business objectives.
• Collaborate with internal creative teams and external agencies to drive compelling storytelling and campaign delivery.
• Review, approve, and manage branded assets to ensure high quality and brand alignment.

3. Project Management

• Plan and manage end-to-end execution of marketing and brand initiatives, ensuring timely delivery, budget adherence, and strategic alignment.
• Implement performance tracking metrics (KPIs and ROI) to measure effectiveness and drive continuous improvements.
• Coordinate multi-stream marketing efforts across different products and business units.

4. Compliance and Risk Coordination

• Ensure all branding, communications, and marketing materials comply with regulatory guidelines, internal policies, and legal requirements.
• Partner with the Risk & Compliance team to implement controls that protect brand reputation.

5. Collaboration & Stakeholder Management

• Work closely with internal departments including but not limited to Product, Product Marketing, Sales, Risk, and Compliance to align marketing initiatives with business priorities.
• Manage relationships with external vendors, media partners, and creative agencies to ensure efficient collaboration and output quality.
• Act as the brand guardian across the organization, providing guidance and training to cross-functional teams on brand standards.
• Any other duties and tasks as assigned and/or as required by Head of Division

Who should join us?

• Bachelor's degree in marketing, communications, or a related field (or equivalent experience).
• Proven experience as a Social Media Manager or Brand Manager, preferably in a similar industry or organization.
• 6-8 years related working experience
• Experience in a creative agency is an added advantage
• Proven track record in strategic brand development and marketing campaigns
• Strong communication and interpersonal skills
• Excellent written, oral and presentation skills
• Strong analytical skills
• Self-starter, comfortable with numbers, figures, data, trends, analysis and passionate about process improvements
• Innovative in developing ideas and creative in overcoming challenges
• Excellent self-management skills to work independently with minimal supervision and as part of a team, using own initiative and being flexible and adaptable.
• Excellent written and verbal communication skills.
• Strong creative thinking and content creation abilities.
• Solid understanding of branding and brand management principles.
• Ability to analyze data and extract actionable insights.
• Strong organizational and time management skills.

Our Perks & Benefits:

• Hybrid work arrangement and flexi hours.
• e-Wallet meal allowance.
• Unlimited office pantry fruits, snacks and drinks.
• Mobile and broadband subscription reimbursement.
• Flexibility to opt dependents coverage (spouse, child, parents or parents-in-law) for outpatient medical benefits.
• Additional leave including family leave and paid care leave to care for family members.
• Medical coverage including dental, optometrist, mental care, maternity, registered
• Traditional Chinese Medicine ("TCM") and Chiropractic.
• Corporate membership discount and many more to explore.

We believe that you have what it takes to fit into the Touch 'n Go family and help revolutionize the Fintech industry by paving the way to a cashless society. If you're ready to take the next step, apply now

Touch 'n Go is an organization that strives to provide Equal Opportunity Employment, based on merit, qualifications, capabilities, and calibre. It is Touch 'n Go's policy to not discriminate based on age, race, religion, colour or other personal status, identity or characteristics. Fair Opportunity is Our Value and Practice. Please advise us of any accommodations you may need by e-mailing:

Note
: Only shortlisted candidates will be contacted.