Product Marketing Manager

1 day ago

Kuala Lumpur, Kuala Lumpur, Malaysia Rapidz Full time $80,000 - $120,000 per year

We're hiring a
Product Marketing Manager
to accelerate the adoption of our
core Web3 products
— including the
Rapidz Card
,
On/off ramp
, and
crypto payment gateway
.

In this role, you'll develop and execute go-to-market strategies, lifecycle initiatives, and product positioning that bring real-world crypto adoption to life.

What you will do

  • Partner with Product, Growth, and Sales teams to shape the roadmap for Rapidz's exchange and payment features, ensuring our GTM plans reflect real user needs.
  • Drive positioning, messaging, and creative briefs that empower the growth team to launch high-impact, localised campaigns across Southeast Asia, Europe, and LATAM.
  • Lead lifecycle marketing strategies that activate new users, increase transaction frequency, and boost long-term retention across the Rapidz ecosystem.
  • Build and launch multi-channel campaigns across in-app messaging, email, web, social media, and earned media to drive adoption of the Rapidz Card and payment products.
  • Work closely with regional teams to adapt messaging for local market dynamics, user behaviour, and cultural nuances.
  • Design reward programs, promotions, and loyalty campaigns that drive deeper engagement and reduce churn.

What we are looking for

  • 4+ years in product marketing, ideally in Web3, crypto, or fintech environments.
  • Proven experience launching and scaling user-facing products, with a strong grasp of the customer journey and how to influence it through creative storytelling.
  • Outstanding copywriting and communication skills — you're able to turn technical features into compelling narratives.
  • Comfortable working in cross-functional, fast-paced, high-ownership environments.
  • Data-driven mindset with experience using marketing analytics, experimentation, and user insights to inform strategy.
  • Familiarity with website CMS tools (e.g., Wix) is a plus.
  • Bonus:
    Experience with regulated industries or crypto compliance (e.g.,
    FCA
    ,
    MiCA
    ).

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