Director of Sales

Genting Malaysia Berhad

Genting Malaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business, covering theme parks, casinos, hotels, seaside resorts and entertainment venues in Malaysia, the UK, and the US. It is one of the largest listed companies in Malaysia.
 
With decades of experience and milestones, Genting Malaysia celebrates its 60 Years Diamond Jubilee in 2025, stamping its mark as a leading tourism and entertainment hub with award-winning properties and world-class attractions such as Genting SkyWorlds Theme Park, Skytropolis Indoor Theme Park, Crockfords, and more. Even with all these accolades, Genting Malaysia is constantly expanding and making big waves in the hospitality industry.

 
If you are searching for a dynamic career full of exciting growth opportunities; look no further and join us today

The MICE Director of Sales is responsible for developing and executing strategies to attract, retain, and grow business in the MICE sector. This role oversees all aspects of meetings, incentives, conferences, and exhibitions/events, driving occupancy, venue usage, and revenue. The Director will lead and mentor the MICE sales team while ensuring alignment with brand strategy, operational excellence, and exceptional client satisfaction.

Strategic Planning & Business Development

• Develop and implement comprehensive sales strategies to attract new clients and retain existing ones.
• Identify and pursue new business opportunities within the MICE segment to drive occupancy and maximize venue usage.
• Conduct market research and analyze trends to adjust pricing strategies, event packages, and target markets.
• Prepare marketing concept papers, proposals, and strategic plans for MICE products and events.
• Participate in trade shows, exhibitions, and networking events to showcase offerings and expand industry contacts.

Sales Performance & Revenue Growth

• Monitor and guide the sales team to achieve annual room night and revenue targets across RWG, RWA, RWK, and RWL.
• Assist the AVP of MICE in driving business performance and provide timely updates on progress.
• Prepare and manage budgets, monitor yield and occupancy performance, and generate regular sales performance reports.
• Develop and refine MICE product offerings, ensuring they meet market demand and align with brand strategy.

Client Relationship Management

• Oversee key accounts, ensuring exceptional service delivery and prompt resolution of client concerns.
• Build and maintain strong relationships with industry partners, clients, and stakeholders to generate repeat and referral business.
• Collaborate closely with clients and operations teams to understand event requirements and close service gaps.

Marketing & Promotion

• Partner with the marketing team to promote MICE products through social media, marketing materials, presentations, and videos.
• Drive engagement and attendance by positioning MICE products effectively within the market.
• Work with marketing to develop promotions and campaigns that support revenue goals.

Team Leadership & Operations

• Lead, mentor, and motivate the MICE sales team to achieve sales targets and maintain high performance standards.
• Support the AVP of MICE with organizational, communication, and administrative tasks at a strategic level.
• Ensure all events are delivered on time, meet client expectations, and follow detailed planning checklists.
• Oversee compliance and risk management within MICE operations.
• Assist in the development of new event types, P&L planning, budgets, and event calendars.

Job Requirements:

•    Bachelors Degree of Hospitality Management, Event Management, Business Administration, Marketing or related field.

•    Minimum of 5 years in strategic event management, focus on MICE events. 

•    Strong leadership, communication, and interpersonal skills. 

•    Proficiency in MS Office Suite and Dynamic 365 for business needs.

•    In-depth knowledge of the MICE industry, including trends, competitors, and market dynamics.

•    Travel is required for client meetings, site inspections, and industry events.

Be part of an exciting history-in-the-making, help shape the future with us. This is a golden opportunity for you to establish a strong foundation for a great career within the company. Apply now