Marketing Executive

BECKHOFF AUTOMATION

Beckhoff offers advanced automation systems based on PC-based control technology. The product range covers primarily Industrial PCs, fieldbus components, drive technology, automation software, control cabinet-free automation, and hardware for machine vision. Components and system solutions from Beckhoff are used in a wide range of sectors and applications worldwide.

The central divisions of Beckhoff, such as development, production, administration, sales, marketing, support, and service, are located at the Beckhoff headquarters in Verl, Germany. A rapidly growing presence in the international market is taking place through 40 subsidiaries and branch offices. Through worldwide cooperation with partners, Beckhoff is represented in more than 75 countries. We are expanding in Malaysia. For this challenging task, we are looking for suitable candidates to join our team in Malaysia.

Responsibilities

• Support the Marketing Specialist in all marketing activities
• Collaborate with the Product Specialist team; establishing annual goals, evaluating performance, motivating, and growing team
• Assist in local marketing campaigns, social media accounts, and the company website to increase visibility.
• Collaborate with Sales team to ensure alignment of marketing campaigns with sales goals.
• Assist in planning and executing marketing events like trade shows, roadshows and product launches to drive brand awareness and engagement.
• Attending and presenting to targeted clients to gather market information in order to update Beckhoff Malaysia marketing strategy
• Analyse market segment and technological trends to develop marketing strategies to maximize instrument growth
• Conduct competitive market research; provide competitive analysis and develop strategies to counter and neutralize competition
• Strategize, lead and drive key growth initiatives for new products, market penetration and competitive displacement to meet agreed sales targets/goals
• Understand ongoing order intake trends by industry category and product type to support strategic planning and broader product distribution.
• Develop strategic marketing messaging to accelerate adoption of Beckhoff products
• Develop and distribute product marketing announcements related to new release, quality, End-of Line (EOL), obsolescence and success stories
• Assist and manage the marketing activities in year-to-year basis for both physical events and digital marketing campaigns
• Involvement in year-end budgeting for yearly marketing planning and strategies
• Involvement in the promotion of Beckhoff new products through marketing tools such as brochures, demo walls exhibits, and locally made demos.
• Liaise with Beckhoff Germany MarCom Department on new marketing tools or initiatives

Qualifications

• Degree or Diploma in Marketing, Business, or a related field
• 1 - 3 years of marketing or industrial automation experience (Fresh graduates are encouraged to apply)
• Creative, detail-oriented, and self-motivated, with a passion for technology and automation
• Strong skills in digital marketing tools, content creation, design software, integrated marketing campaigns, brand engagement, and event planning
• Excellent organisational, communication, and document management skills
• Strong ability to collaborate with cross-functional teams and external vendors

Benefits

• Exciting tasks in an international environment at the technology leader in automation
• A future-proof job with an economically sound global player
• All advantages of an owner-managed family company
• An open and family-oriented corporate culture
• Freedom for personal expansion and professional development

Job Type: Full-time

Pay: From RM3,500.00 per month

Benefits:

• Free parking
• Health insurance
• Opportunities for promotion
• Professional development

Work Location: In person