Digital Engagement Manager

4 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Publicis Groupe Malaysia Full time

Company Description
About Digitas
Digitas is The Connected Marketing Agency, committed to helping brands better connect with

people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative,

media, and tech, we work across capabilities and continents to make better connections and

achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully

transparent, we are always examining real human behavior to create authentic connections—

between brands and consumers, clients and partners, and ideas and outcomes.

Responsibilities

  • Researching digital spectrum, viability and stats to recommend solutions & build a business case
  • A proven track record in the development of strategic plans to benefit the prospect, (work experience with agency side)
  • Evaluating and analyzing current strategies of the brand/business
  • Mapping digital strategies to relevant KPIs surrounding first party data
  • Analyzing competitor strategies to find the positioning/marketing gaps
  • Ideation and creation of digital customer journeys to achieve the clients' brands objectives
  • Ability to localize global digital marketing strategies
  • Creating creative routes and samples in sync with the strategies
  • Developing solutions to meet clients & brand objectives based on consumer insight and data
  • Spotting trends and technologies that play roles in consumer's lives
  • Integrating the digital strategies to create a powerful presentation for stakeholders
  • Delivering strategic presentations
  • Knowledge of key areas of creating a content strategy

Qualifications

  • Core Skills: Understanding, Ideation and Briefing

  • Degree in Advertising, Marketing, Communication Science or equivalent

  • Excellent written and verbal communication skills
  • Research oriented
  • Firm grasp of emerging digital tools-Google Analytics, SimilarWeb, SemRush
  • Knowledge of MS Office Suite
  • Creative thought process and approach to business challenges
  • Thorough understanding of digital touch points
  • Excellent interpersonal skills
  • Insightful and perceptive
  • Deadline driven
  • Possess broad knowledge of best digital practices

  • Bonus: Knowledge of Miro, Figma & Mural

  • Skills Needed:

  • Excellent Consumer & Industry research skills
  • Understanding of user journeys and personas
  • Content audits and recommendations
  • Platform Usability analysis
  • Understanding data value and personalization
  • Data Visualization

Additional Information

  • Generous leave entitlements, including birthday leave, rest day and family care leave.
  • Office closure for World Mental Health Day 10th October.
  • Additional Company closure for all 4 major festive Celebrations
  • Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
  • Life and personal accident insurance and group hospitalization and surgery.
  • A hybrid working schedule and with Friday disconnects.
  • Rest Relax & Recharge - office closure last week of December every year.
  • Phone Allowance

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