Executive, Digital Marketing

1 day ago

Seri Kembangan, Selangor, Malaysia MR DIY Malaysia Full time 80,000 - 120,000 per year

Job Description:

Manage KOL and Publisher Relationships:

  • Build and maintain relationships with KOLs, influencers, content creators, publishers, and agencies.
  • Negotiate contracts and ensure smooth campaign execution.

Develop and Implement KOL/Publisher Strategies:

  • Create and execute strategies aligned with brand goals.
  • Provide clear briefs and direction for content development.
  • Oversee content creation and execution.

Campaign Management and Performance Analysis:

  • Coordinate campaign development and execution with agencies.
  • Monitor and track campaign performance (ROI, engagement, reach).
  • Analyze data to optimize campaigns and provide performance reports.

Agency Collaboration and Oversight:

  • Manage and support external agencies specializing in KOL and publisher partnerships.
  • Review and approve campaign proposals and content.
  • Strategic Integration and Reporting:
  • Integrate KOL and publisher strategies into broader marketing campaigns.
  • Provide regular reports and strategic recommendations to management.
  • Stay up to date on industry trends.

Requirements:

  • Bachelor's Degree in Marketing, Communications, or a related field
  • Past experience in influencer marketing, KOL management, or publisher will be an added value.
  • Strong understanding of digital media platforms, social media trends, and content creation processes.
  • Excellent negotiation, communication, and interpersonal skills.
  • Analytical mindset with the ability to assess campaign performance and make data-driven
  • decisions.
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Strong relationship-building skills.
  • Strategic thinking and creativity.
  • Results-driven and metrics-focused.
  • HR/05JD-MKT
  • Highly organized with attention to detail.
  • Adaptability and willingness to stay on top of evolving digital media trends.

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