Sales & Marketing Manager / Assistant Manager

2 days ago

Ipoh, Perak, Malaysia Private Advertiser Full time $60,000 - $120,000 per year

Marketing Strategy & Campaigns

  • Develop and execute comprehensive marketing strategies across digital and offline platforms.
  • Drive SEO, SEM, email marketing, and social media to boost brand visibility and lead generation.
  • Evaluate campaign performance and optimize for better reach, engagement, and ROI.

Sales Management

  • Set and manage strategic sales targets across retail and online channels.
  • Build and strengthen relationships with key distributors, retailers, and marketplaces.
  • Utilize sales data and customer insights to refine pricing, promotions, and go-to-market strategies.

Marketplace, E-Commerce & Scaling

  • Oversee operations on Shopee, Lazada, Amazon, and the company's website.
  • Lead digital product expansion and optimize listings to support sales growth and brand consistency.
  • Scale online presence through strategic campaigns, new platform onboarding, and regional outreach.

Commercialization & Brand Expansion

  • Lead commercialization efforts, transforming it into a scalable, family-friendly retail destination.
  • Develop strategic roadmaps for market expansion, franchising opportunities, and brand partnerships.
  • Identify new commercial channels, execute rollout plans, and drive market penetration efforts.

Website & Project Oversight

  • Manage website UX enhancements, performance tracking, and conversion strategies.
  • Collaborate cross-functionally to ensure smooth execution of projects and marketing assets.

Retail & In-Store Execution

  • Oversee SOPs, inventory management, and retail merchandising for physical stores.
  • Plan and execute experiential activities including events, workshops, and pop-up stores to enhance brand engagement and footfall.

Budget & Financial Management

  • Develop and monitor marketing and commercialization budgets.
  • Drive efficiency by identifying cost-saving opportunities while maximizing campaign impact.

Team Leadership

  • Mentor and lead a cross-functional team of sales, marketing, and operations professionals.
  • Represent sales and marketing in executive meetings and contribute to strategic decision-making.

Requirements

  • Bachelor's Degree in Marketing, Business Administration, or a related field.
  • Minimum 5 years of experience in marketing, sales, commercialization, or brand scaling.
  • Proven ability to scale brands across retail and digital platforms.
  • Strong leadership, project management, and analytical skills.
  • Proficiency in Google Analytics, Shopify, Meta Business Suite, and Microsoft Office.
  • Experience managing Shopee, Lazada, Amazon, and other e-commerce platforms.
  • Entrepreneurial mindset with a passion for growth and innovation.

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