E-Commerce Strategy and Execution

2 weeks ago

Shah Alam, Selangor, Malaysia Tecomas (M) Sdn Bhd & Aspida Safety Footwear Full time 60,000 - 80,000 per year

eCommerce Strategy & Execution

  • Develop and execute eCommerce strategies to drive sales growth on TikTok, Shopee and Lazada.
  • Lead customer acquisition efforts through TikTok Shop, Shopee and Lazada paid ads, livestreams, and affiliate..
  • Plan and manage key campaigns (e.g., special offers, flash sales) on TikTok, analyzing trends to optimize spend and increase ROI.
  • Build relationships with key account managers to ensure the smooth campaign execution.
  • Optimize store setup, including product listings, pricing, banners, and inventory, while staying updated on platform policies and tools.
  • Allocate budget and run A/B testing to optimize ads across shop tabs, livestreams, and products.

Operations & Logistics

  • Oversee the day-to-day operation of the eCommerce platforms, ensuring an optimal user experience.
  • Manage inventory by coordinating between online and offline stock levels and ensure proper implementation of promotional mechanisms (e.g., bundles, discounts, vouchers).
  • Work closely with the warehouse and fulfilment team to ensure timely delivery of orders.

Performance Tracking & Reporting

  • Provide regular performance analysis against forecasts, adjusting strategies as needed to meet objectives.
  • Prepare and deliver detailed reports on sales performance, traffic, and conversion metrics for internal stakeholders.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum 2 years of experience managing eCommerce platforms or livestream execution.
  • Proficiency in TikTok ads, eCommerce tools and livestream optimization.
  • Strong analytical skills with experience tracking and optimizing performance metrics

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