Director of Marketing

2 weeks ago

Kota Kinabalu, Sabah, Malaysia Asian Tourism International College (ATI College) Full time 90,000 - 120,000 per year

Requirements:-

  • Bachelor or Master Degree in Marketing, Communication or related field.
  • 3 years of experience in Marketing with proven track record of success in student recruitment.
  • Certification in digital marketing or related disciplines.
  • Excellent written and verbal communication skills with the ability to convey complex ideas to diverse audience.
  • Experience in the education or corporate training industry
  • Strong analytical and problem solving skills with ability to interpret data and make data-driven decisions.
  • Proficient in the use of marketing automation tools, content management system and digital marketing platforms.
  • Experience leading and managing a team of marketing professionals
  • Adaptable and able to thrive in a fast-paced, dynamic environment
  • Familiarity with search engine optimization (SEO) and paid advertising tactics

Responsibilities:-

  • Develop and implement a comprehensive marketing strategy to support the company's college recruitment, corporate training and digital marketing initiatives
  • Manage the marketing team, including content creators, designers and digital marketing specialists.
  • Oversee the creation of compelling marketing collateral, including website content, social media campaigns, email newsletters and promotional materials
  • Develop and execute targeted digital marketing campaigns across search, social and other online channels to reach prospective students and corporate clients.
  • Analyze marketing data and performance metrics to continually optimize campaigns and measure the impact of marketing efforts.
  • Collaborate with the sales team to align marketing activities with sales objectives and provide support for lead generation and nurturing.
  • Stay up to date with industry trends, best practices, and emerging technologies in the fields of college recruitment, corporate training and digital marketing.
  • Manage the marketing budget and ensure efficient allocation of resources.

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