Event Manager

Description

Field Marketing & Event Manager

Job Description

This position is responsible for increasing brand visibility and expanding the customer base via the execution and management of field activities (webinars, open houses, tradeshows, etc.) based on the regional strategy developed with relevant stakeholders. The role includes content generation and localization, and creation of integrated marketing campaigns that support the overall business goals. This requires driving cross-functional collaboration across the organization, working with various functions within Marketing, Sales, and the product management group as well as external vendors to successfully manage and measure field marketing activities. This role reports to Director of Marketing in the US.

Responsibilities

• Define a region-specific marketing plan that supports regional strategy and aligns with global marketing
• Assist regional teams in increasing brand awareness locally, and driving MQLs for the region
• Plan and execute marketing campaigns, including monthly newsletter localization
• Plan and host online and offline events/programs to create net-new sales opportunities and deepen existing customer relationships and installed base expansion opportunities
• Manage end-to-end event coordination with vendors, agencies and cross-functional teams, on time and on budget, including logistics, purchase orders, booth layout, event promotion, vendor management, set up and tear down, and post-event analysis and follow-up
• Work with global stakeholders to coordinate logistics and deliverables for tradeshows. Logistics can include: booking booth and meeting space, scheduling meetings and calendars, securing registration badges, booking hotels, etc.
• Manage warehousing, packing, and shipments of tradeshow inventory/materials to and from the warehouse; coordinate logistics of collecting and shipping product demos to/from the show
• Leverage Pardot/Salesforce pre- and post-event for follow-up and tracking (prior knowledge of both platforms a plus, but not required)
• Follow department's processes and learn to use department's tools as intended, including web localization services, project management platform, marketing automation, etc
• Manage company's online presence with external platforms: seek editorial opportunities, update listings regularly, manage lead uploads and distribution
• Measure effectiveness of all campaigns, monitor and adjust on regular basis, set and track relevant KPI's, budget, and ROI
• Develop deep understanding of markets/verticals, customers, and competitive landscape
• Communicate campaigns' performance/results to your manager regularly

Requirements

• A degree in a marketing/business-related field and/or equivalent experience in B2B marketing (min 5 years); industry experience a plus but not required
• Excellent command of spoken and written English
• Understanding modern demand generation tactics and channels, and campaign execution etc.; experience with the marketing technology stack (Marketo/Pardot, Salesforce) a plus
• Strong project management, organizational, and time management skills
• Ability to travel (this role will require moderate to extensive global travel)
• Ability to work independently while being a team player
• Ability to adapt to fast paced and changing environment – high level of flexibility is required

Skills

• Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously.
• Self-motivated, who can work proactively to resolve issues and take ownership of tools and processes
• Exemplary communication skills to ensure effective collaboration and coordination across internal and external stakeholders.
• Extremely detail-oriented and organized, and able to meet deadlines.
• Experience in evolving marketing programs based on performance data, feedback from sales, and understanding of the business.
• Availability to travel abroad to the assigned regional area
• Proficient in: Wrike, Airtable, Goldcast, Zoominfo, Stensul, LeadLander, Sprout Social

Working Conditions

• This position is Onsite / Hybrid
• May require occasional off-site meetings or travel
• Regular use of a computer and other office equipment is necessary
• Interaction with team members and external contacts is a regular part of the job
• May require occasional overtime and flexibility in work hours to accommodate the executive's needs

Physical Requirements

• Sitting for extended periods while working on a computer or conducting meetings.
• Use of hands and fingers for typing, writing, and handling documents.
• Occasional lifting of objects or materials up to 20 pounds for administrative tasks.
• Ability to communicate verbally and in writing.
• Mobility within the office environment to attend meetings or interact with colleagues.

Safety Requirements

All employees are required to attend scheduled training, follow the site EHS procedures and Corporate EHS standards.  This includes the use of proper protective equipment (PPE) as required by the job responsibilities.

Managers will ensure that all safety and environmental procedures are followed consistently.  They will ensure that risk assessments are performed, proper training, work instructions, required PPE is available, and will monitor compliance.

Culture Commitment

Ensure adherence to company's values (ICARE) in all aspects of your position at Coherent Corp.:

Integrity – Create an Environment of Trust

Collaboration – Innovate Through the Sharing of Ideas

Accountability – Own the Process and the Outcome

Respect – Recognize the Value in Everyone

Enthusiasm – Find a Sense of Purpose in Work

Coherent Corp. is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

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