Sales Executive

Date: 8 Oct 2025

Location: Selayang, 10, MY

Company: Baba Products

Sales Executive acts as the principal point of contact between the management and its sales staffs at branch level. Their job scope covers a broad range of activities at the branch, from managing manpower to field sales supervision. They are also responsible to manage the service level for the clients within their sales jurisdiction. A Sales Supervisor is someone who possess great interpersonal skills, target orientated and possesses high level of integrity.

• To manage manpower at branch level by monitoring their sales team attendance as well as to ensure that sales vehicle mobilization is always at optimum level. Sales Supervisor to ensure that the handheld system is accessible for their respective staffs by coordinating with Branch Executive. This will allow manpower management to be done with ease It is mandatory to perform Sales Pledge (Ikrar) every morning. Sales Briefing to be conducted by Sales Supervisor every morning. This to update the Sales and Merchandising Team with the latest updates so that task could be carried out accordingly in a correct and effective manner.

• To scout for new potential recruit, screen and conduct interview at branch level. To ensure that all Sales Personnel and Merchandisers are always well groom with company uniform. To report to HQ on a weekly basis on manpower requirement. Ensure that the Job Application form is filled up correctly and all required documents are available before submission for approval. To conduct on-job training for new entrees.

• To ensure that Sales Representative/Driver/Merchandiser are graded and salary commensurate with the grading. To prepare AMS during year-end review and salary calculation, Document Sales Representative/Driver/Merchandiser progress and work performance.

• To plan in the event of when lorries are due for PUSPAKOM inspection. Sales Supervisor must ensure that route is not affected. Responsible to update the Time Management System every day and ensure the hand punch machine operates all the time and to update all staffs approved leave application into the ORISOFT HRWIN leave application based on the manual leave application form. Ensure all handheld and Printers are in optimal working condition and fully charged. To revert to IT when problem arise. Sales Supervisor must ensure that all inventories must be correct and reflected in the handheld.

• To create efficient and systematic routing for Merchandiser and Sales as per AMS and proximity. Merchandising in accordance to planogram and system (FIFO) ascertained by Sales Department. Scout for outlets with good merchandising potential. Deployment of Merchandisers to service KAC and huge local chains. To ensure Merchandiser work closely with Sales Representative so that OOS will be minimized. It is a requirement that Sales Supervisor must be present at loading bay during loading and unloading in the mornings. This is to allow the Sales Supervisor to perform loading/unloading "point of checks". Relevant documents require sign off from Sales supervisor as well.

• To highlight on short expiry stocks and outline the actions to be taken to clear in market. Reduce Overstock. Highlight and discuss with customers when there is an issue of overstock. Product rotation where slow moving items must be rotated to Retail outlets. Propose order for chains such as Econsave, Mydin etc. Monitor on KAC orders and to ensure that respective Sales Representative is informed. To ensure that Sales Representative always adhere to schedule visits. Sales Representative are not over/under loaded so they can perform their task optimally.

• Plan on delivery every morning with Sales Representative and check on Sales Representative performance report (Hit Rate/Success Rate/Non-Scanned). Ensure POs are received on time and all pending invoices are collected back after delivery. Credit limit and term review is updated. Document Key notes for improvement in terms of service level, distribution, stock weight and merchandising. Scout for new/not serviced outlets and recommend new SKUs to be sold in potential outlets. Report on competitor activities promptly.

• QR Code must be available in all outlets where possible. Report on damage QR Code. Liaise with HQ on QR Code replacement and guide Sales Representative on the ideal location in the outlets to place QR Code.