Customer Strategy

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We're on a mission to create the ultimate snacking company.​ A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories.​ Because we know, life tastes better with ice cream.​
 

ABOUT THE MAGNUM ICE CREAM COMPANY:

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers' businesses. Growing our people's careers.​ Growth begins with empowerment. So, we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.​  

With expert ice cream colleagues and iconic brands like Wall's, Cornetto and Ben & Jerry's, loved in 76 countries, we are the world's largest Ice Cream company leading the industry.  We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.  
 

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of

We dream big but keep things simple to act fast.​ 

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you 
 

JOB PURPOSE:

A critical role focused on representing the voice of Customer Business Development (CBD) across the organization, provide key integration touchpoints around commercial planning and governance and driving the category and channel strategy and associated pricing and promo policies and build brands' equity. You will lead the development and deployment of a channel strategy for New Brands and drive profitable growth. By working cross functionally, you will deliver the trade category toolkit, which outlines a 6 P strategy for each brand.
 

KEY RESPONSIBILITIES:
 

Deliver Channel Strategy and Sales Target

• Provide a detail analysis on actual sales vs forecast result and propose the rolling channel or chain action plans to the management.

• Take part in the National Category Building Plan and trade review cum promotion evaluation with respective customer.

• Work jointly with brand managers to assess category opportunities and analyse competitor and channel behaviour for annual plan, forecast and identify areas of opportunity especially on HORECA, Tourist Area and regional accounts.

• Plan, execute and evaluate options jointly with Key Distributor Accounts for tailor made promotion to enhance retailers' commitment and integrating promotion plans with marketing plans.

• Costing, pricing, forecasting and premium sourcing with Brand/Key Account Managers.

• Communicate to sales team on any marketing/trade marketing initiatives to ensure smooth operation during implementation

Consolidation of Forecast for Supply Chain

• Work together with team member on POSM development and implementation.

• Implement thematic promotions and space/category management projects.

• Work jointly with brand team to generate actionable deliverables and differentiate visibility triggers through integrating research shopper insights.

• Prepare, analyse and present category review with category strategy team

Manage Channel and Customer Insights

• Collate best practice in the region that translates channel & customer insights into actions.

• Conduct periodic survey on distribution, placement, pricing and competitors' activities via monthly store check or retail audit.

• Collate / participate / work with category strategy planning manager for research on channel habit studies to provide insights for our various channel implementations to influence location, space, communication and promotions at Point of Purchase.

Supply Chain Management

• Responsible for launch volume projection for NPI products.

• Joint responsible with supply chain to deliver Forecast Accuracy and Slow Moving Obselete Stocks KPI.

Commercial Management

• Track and maintain channel investments and P&L as well as ensuring investments (non-contractual) remain within plan.

• Measure and review activity / channel strategy performance

• Monitor and manage TTS particular to CPP based on channel plan.

WHAT YOU NEED TO SUCCEED:  
 

EXPERIENCES & QUALIFICATIONS:   

• Bachelor's Degree.

• 5 years relevant working experience in Channel and Category Development, Trade Marketing in the FMCG industry.

• Experience in relevant field sales or trade marketing experience especially related to distributor and HORECA channel strategy planning.

• Proven accountability and able to focus and drive critical topics and empower others

• Proven skills in collaboration.

• Demonstrated self-starter with the ability to deliver results in a lean, agile organization.

• Able to synthesize various data inputs to shape strategy and executable actions.

• Demonstrated analytical and conceptual problem-solving ability; excellent oral and written communication skills, including presentation skills.

• Demonstrated knowledge of the market brands, products and customers.

• Strong influencing skills for both peers and stakeholders to represent Customer Development needs.

WHAT YOU CAN EXPECT:

• A unique mix of global scale & start-up spirit—€8.3bn powerhouse with an agile, entrepreneurial mindset. We're building a new high growth Ice Cream company from the ground up. ​

• Career without limits—42 markets, international opportunities, and fast-tracked growth. ​

• A performance-driven culture—Freedom to act, disrupt and grow – your success is measured by impact.​

• A company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice cream creates extraordinary moments.

ADDITIONAL INFORMATION
 

As publicly announced, Unilever will separate its Ice Cream business which is expected by the end of 2025. This role will transfer to the new Ice Cream company.
 

Unilever embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

For the recruitment of this position, we would like to emphasize that local conditions apply to the position

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

To apply, you must do so online. Please do not forget to upload your CV and a motivation letter.  
 

Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.
 

Disclaimer 

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. 

We take pleasure seriously. Join the Ice Cream team now

#TMICC

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.