Marketing Manager

2 days ago

Kota Kinabalu, Sabah, Malaysia Traverse Tours Sdn Bhd Full time 90,000 - 120,000 per year
Key Responsibilities:

  1. Strategic Planning

  2. Develop and implement comprehensive marketing plans aligned with company objectives.

  3. Conduct market research and competitor analysis to identify trends, opportunities, and target audiences.

  4. Brand Management

  5. Ensure brand consistency across all channels and materials.

  6. Develop strategies to strengthen the brand's market presence.

  7. Campaign Development

  8. Plan and manage digital and traditional marketing campaigns (e.g., social media, email, events, PR).

  9. Set KPIs and measure campaign effectiveness using analytics tools.

  10. Content & Communication

  11. Oversee content creation for marketing materials, including brochures, websites, social media, and advertisements.

  12. Manage external communications, including media relations and public announcements.

  13. Digital Marketing

  14. Manage company website, SEO/SEM, and paid advertising.

  15. Lead social media strategies and monitor performance metrics.

  16. Team Leadership

  17. Lead and mentor a marketing team (executives, designers, interns, etc.).

  18. Coordinate with internal departments (sales, product, HR) to ensure unified marketing efforts.

  19. Budget Management

  20. Prepare and manage the marketing budget.

  21. Monitor spending and ROI to optimize cost-effectiveness.

  22. Event & Partnership Management

  23. Organize promotional events and exhibitions.

  24. Build relationships with strategic partners and vendors.

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