Social Media Content Specialist
2 days ago
- Develop monthly content plans and creative campaigns for social media and paid ads
- Plan, shoot, and edit short-form videos (ads, Reels, TikToks, XHS posts)
- Analyse content performance and propose improvements to CTR, CPL and engagement
- Manage content calendar for multi-brand platforms (TikTok, IG, FB, XHS)
- Collaborate with sales and design teams to align content with real projects
- Stay updated with marketing trends, TikTok / Meta / XHS algorithms and creative best practices
Requirements
- Skilled in crafting creative concepts and ad hooks (performance-driven mindset)
- Familiar with Instagram and Xiaohongshu trends
- Able to communicate ideas clearly and work in a fast-paced creative team
- Bilingual in English and Mandarin (to create mandarin speaking content)
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