Social Media Manager

Job Responsibility
Reports to:
Brand/Marketing Director or CEO

Manages:
Oversees four teams - Design, Video, Content, and Matrix (Social Media)

Main Objectives:
Media communication strategy, brand visual coordination, content direction, advertising matrix management, annual event planning and execution, and driving brand growth and event performance.

[Key Responsibilities]
I. Overall Strategy and Direction

• Oversee the media communication direction for the "Tian Xin" brand and its sub-projects (Boutique, Zen Tourism, Education, Public Welfare, etc.).
• Develop a full-year media plan based on the brand strategy (including content themes, schedule, and channel distribution).
• Plan and monitor the overall media budget and resource allocation (coordination between Design, Video, Content, and Matrix teams).
• Maintain consistent brand tone and style, ensuring visual and language consistency across all team outputs.

II. Annual Event Communication Planning (Key Focus)

• Participate in company annual event planning meetings (e.g., art exhibitions, Zen tourism events, course launches, public welfare projects, etc.).
• Responsible for event communication themes, naming, visual style, and promotion schedule planning.
• Develop pre-launch, launch, and after-event communication plans.
• Coordinate design, video, content, and advertising teams to ensure efficient production of event materials.
• Oversee on-site media execution during events (photography, videography, live streaming, public relations exposure).
• Maintain good relationships with external media, public relations, and partner brands to amplify event visibility.
• Track event communication performance data and create post-event reports.

III. Design Team Management (Visual Art Direction)

• Oversee various visual assets: Key Visuals (KV), posters, direct mail (DM), website banners, event visuals, product brochures, etc.
• Establish visual guidelines (fonts, colors, layout, tone).
• Guide the design team to maintain "high quality + consistency + innovation."
• Communicate across teams to ensure visual and content information is synchronized.

IV. Video Team Management (Video and Motion Graphics)

• Oversee all video content (brand stories, course promotions, event recaps, social media short videos, etc.).
• Plan script direction, shooting style, pace, and editing standards.
• Ensure videos align with the brand's main themes and event topics.
• Oversee outsourced filming and production budgets and timelines.

V. Content Team Management (Copywriting and Communication Content)

• Oversee brand copywriting tone and voice.
• Plan content calendars, social media posts, advertising copy, and event scripts.
• Monitor the logic and appeal of content, ensuring IT has "warmth + power."
• Collaborate with the Design and Video teams to make content more three-dimensional and story-driven.

VI. Matrix Team Management (Social Media Matrix and Advertising Placement)

• Manage the brand's main accounts and sub-brand accounts (Facebook/Instagram/TikTok/YouTube/Xiaohongshu, etc.).
• Develop social media operation strategies (frequency, interaction, communication schedule).
• Plan advertising placement, track data, and ROI.
• Optimize algorithm exposure and fan growth paths.
• Monitor competitor brands and market trends, and propose strategy adjustment recommendations.

VII. Data Analysis and Performance Reporting

• Regularly compile data from the four teams (design click-through rates, video views, post engagement, advertising performance).
• Integrate the data into a visual report for management's decision-making reference.
• Continuously optimize content direction and placement strategies based on data.

VIII. Team Leadership and Training

• Manage all Media team members (performance evaluation, task assignment, growth plans).
• Establish departmental workflows, approval mechanisms, and collaboration standards.
• Cultivate cross-team collaboration skills within the team, fostering a culture of "creative unity."
• Motivate the team to maintain creativity and a passion for learning.

IX. Brand Image and Public Relations Integration
Job Requirements

• 5+ years of experience in media, advertising, brand communication, or content creation.
• Familiarity with social media operations, ad placement, and visual content integration.
• Possesses excellent communication and coordination skills, as well as team leadership experience.
• Ability to understand data and trends, with strategic thinking and creative abilities.
• Familiarity with Adobe / Meta / Google / TikTok platforms is preferred.
• Experience with mind-body-spirit, aesthetics, or cultural brands is a plus.

Job Benefits

• Performance Bonus
• Annual Leave
• Medical Leave
• EPF
• SOCSO