Customer Relationship Management Executive

1 day ago

Petaling Jaya, Selangor, Malaysia Ethereal Wellness Sdn Bhd Full time 42,500 - 85,000 per year

Job Title: Customer Relationship Management Executive

Company Overview :At Ethereal Wellness, known as MUUKA HQ, our mission is to deliver high-quality skincare products that resonate with our users' values and trust. We are committed to crafting skincare solutions that not only enhance beauty but also embody the elegance and warmth of our heritage.

As a proudly Malaysian brand, MUUKA aspires to make a significant mark in the global skincare industry. Our name, inspired by Malaysia's national language, reflects our dedication to infusing our products with the grace and richness of our cultural heritage. We aim to stand out in the competitive international market by offering products that are both luxurious and effective. So, are you passionate about creating engaging content and marketing? Ethereal Wellness Sdn. Bhd (Muuka) is looking for a talented Content Creator to join our team at Emhub Kota Damansara, Selangor

Benefits:

  • Competitive salary and benefits package
  • Opportunity for growth and advancement
  • Training provided
  • Lunch provided
  • EPF (KWSP) & SOCSO provided
Key Responsibilities:

  • CRM Strategy & Execution

  • Assist in developing and implementing CRM strategies to improve customer engagement, retention, and lifetime value.

  • Execute targeted marketing campaigns using CRM tools (email, SMS, push notifications, WhatsApp, etc.).

  • Customer Data Management

  • Maintain and update the CRM database to ensure accuracy and completeness of customer profiles.

  • Segment customer database for personalized communication and campaign optimization.

  • Campaign Analysis

  • Monitor and analyze campaign performance and KPIs (open rates, click-throughs, conversions, churn, etc.).

  • Provide regular reports and insights to improve future CRM activities.

  • Customer Journey Management

  • Map out customer journeys and identify opportunities for improvement at each touchpoint.

  • Support the development of loyalty programs, welcome flows, and re-engagement strategies.

  • Cross-Functional Collaboration

  • Work closely with marketing, sales, product, and customer service teams to align messaging and ensure a seamless customer experience.

  • Provide CRM support for new product launches, seasonal campaigns, and promotions.

  • Tool & Tech Usage

  • Use CRM platforms (e.g., HubSpot, Salesforce, Zoho, or Klaviyo) to manage campaigns and customer interactions.

  • Identify and suggest improvements for automation, system workflows, and data integration.
Requirements:
  • Bachelor's degree in Marketing, Business, Communication, or related field.
  • Proven experience in CRM, digital marketing, or customer engagement roles (1–3 years preferred).
  • Familiarity with CRM software and marketing automation tools.
  • Strong analytical and data interpretation skills.
  • Excellent communication and project management abilities.
  • Creative thinking with an eye for detail and user experience.
  • Bonus: Experience in e-commerce, FMCG, skincare, or baby/kids products industry.

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