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Customer Relationship Management Manager

2 weeks ago

Petaling Jaya, Selangor, Malaysia AMLIFE INTERNATIONAL SDN BHD Full time 8,000 - 10,000 per year

Responsibilities

  1. Design and implement CRM strategies that improve customer satisfaction, retention, and loyalty, while also creating meaningful post-purchase engagement.
  2. Develop creative methods to maintain customer interaction after purchase, ensuring customers feel continuous support from the company, even in cases without active sales representative contact.
  3. Maintain and optimize the CRM platform to ensure data accuracy, seamless automation, and efficient workflows — with all data accessible for reference, analysis, and reporting.
  4. Create and execute loyalty programs, after-sales communication strategies, and educational content to build trust, strengthen relationships, and encourage repeat purchases.
  5. Deliver a consistent and supportive experience across every stage of the customer journey, working closely with cross-functional teams.
  6. Monitor and evaluate CRM campaign effectiveness, emphasizing post-purchase metrics such as repeat purchase rate, customer activity, and feedback.
  7. Ensure CRM practices comply with relevant regulations and data privacy laws, safeguarding customer trust and business integrity.
  8. Stay updated on CRM trends, tools, and technologies to introduce innovative solutions that enhance customer engagement and strengthen long-term bonds.

Qualifications

  1. Bachelor's degree in Business Administration, Marketing or a related field
  2. Minimum of 5 years of experience in CRM management, customer experience or related field
  3. Strong analytical skills with the ability to interpret data and generate actionable insights
  4. Excellent communication and interpersonal skills to collaborate with internal teams and engage customers effectively
  5. Experience in customer segmentation, retention strategies and loyalty programs

  6. Knowledge of data protection regulations and CRM best practices

  7. Ability to manage multiple job in a fast-paced environment

Salary Range

RM 8,000 - RM 10,000