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Assistant Marketing Manager

2 weeks ago

Penang, Malaysia Randstad Malaysia Full time 60,000 - 120,000 per year

Assistant Marketing Manager - Brand Campaigns & Consumer Engagement (Organic/FMCG)

About the Company
Our client is an established and growing brand owner specializing in the
food and consumer goods (FMCG) industry. They offer a dynamic culture that promotes career growth and professional development.

About the Role
We are seeking an Assistant Marketing Manager to spearhead integrated brand campaigns and drive consumer engagement strategies. This is a hands-on role where you will lead impactful marketing initiatives, take ownership of cross-functional projects, manage budgets, and drive data-driven results.

Key Responsibilities

  • Execute Integrated Campaigns:
    Plan and execute comprehensive brand campaigns across traditional (ATL, BTL) and digital media channels.
  • Elevate Consumer Engagement:
    Develop and manage strategies to build brand perception and cultivate strong consumer loyalty.
  • Lead Project Management:
    Own end-to-end management of complex marketing projects, ensuring campaigns are delivered on time and within budgetary constraints.
  • Drive Influencer Strategy:
    Identify, onboard, and manage
    KOL/influencer
    partnerships to amplify brand reach and credibility.
  • Oversee Public Relations:
    Support and implement P.R. strategies, including media outreach and the development of compelling press releases.
  • Monitor Performance & ROI:
    Conduct in-depth analysis of campaign performance, ROI metrics, and consumer insights to constantly optimize marketing spend and strategies.
  • Support Innovation Launches:
    Collaborate on the launch of new products, from initial planning stages through to post-performance review.
  • Master Digital Execution:
    Directly manage the execution of key digital marketing functions, including
    Meta Ads, Google Ads, SEO
    , and email marketing.
  • Create Brand Content:
    Conceptualize and collaborate with creative teams to develop memorable marketing events and engaging brand content.
  • Inform Strategic Decisions:
    Conduct rigorous consumer behavior analysis, competitive intelligence, and market research to provide strategic direction for the brand.

Requirements

  • Academic Background:
    Bachelor's degree is mandatory in Marketing, Branding, Business Administration, Nutrition Science, or a closely related field.
  • Experience Level:
    Minimum of
    3-5 years
    of professional experience in branding, marketing, or campaign management roles.
  • Industry Preference:
    Previous experience in the
    FMCG, F&B, or consumer goods
    sector is highly advantageous.
  • Digital Fluency:
    Demonstrable, hands-on expertise with digital marketing tools, social media marketing platforms, and data analytics.
  • Core Competencies:
    Proven skill set in
    influencer marketing, P.R.,
    rigorous project management, and campaign performance analysis.
  • Flexibility:
    Must be willing and able to
    travel
    for marketing activities and events as required