Marketing Manager

2 days ago

Petaling Jaya, Selangor, Malaysia Nasty Holding Full time 120,000 - 180,000 per year


Marketing Manager (Global)

About Us

We are a fast-growing consumer brand operating across Tier 1 & Tier 2 markets, with a strong focus on sell-in, sell-thru, and sell-out strategies. Our culture values smart execution, strong partnerships, and meaningful consumer engagement.


The Role

As Marketing Manager, youll lead end-to-end marketing campaigns, launches, and trade activations. Your mission is to drive growth across the full sales funnel, strengthen distributor and retail relationships, and manage a high-performing marketing team.


What Youll Do

1. Strategy & GTM

  • Define GTM strategies for new product launches and brand campaigns.

  • Draft campaign briefs covering objectives, audiences, budgets, channels, and timelines.

  • Deliver integrated campaigns across offline, digital, and community platforms.

2. Trade Marketing & Retail Activation

  • Own the annual/seasonal trade activation calendar.

  • Develop POSM plans, merchandising strategies, and retailer incentive programs.

  • Support distributors and retail partners to maximize visibility and sales.

3. Consumer & Community Engagement

  • Build and grow audiences on Telegram, Instagram, and relevant communities.

  • Lead brand activations such as events, sampling, and partnerships.

  • Collaborate with ambassadors, KOLs, and partner networks for advocacy.

4. Leadership & Collaboration

  • Manage and mentor Marketing Executives and a Copywriter.

  • Align marketing execution with creative, digital, and sales activation teams.

  • Work cross-functionally to ensure campaigns deliver measurable impact.

5. Insights & Market Intelligence

  • Monitor performance, consumer trends, and competitor activities.

  • Deliver monthly reviews with insights and recommendations.

  • Ensure strategies stay agile within FMCG and regulated industry dynamics.


What Youll Bring

  • 610 years of marketing, trade marketing, or consumer activation experience (FMCG / lifestyle / regulated categories preferred).

  • Strong background in sell-in, sell-thru, and sell-out marketing.

  • Proven success managing distributors, retailers, and channel partners.

  • Budget management skills with commercial and ROI focus.

  • Leadership ability to grow and inspire a marketing team.

  • Excellent communication, presentation, and stakeholder management.

  • Experience with consumer communities, influencer/KOL partnerships, and integrated campaigns.


Education & Qualifications

  • Bachelors degree in Marketing, Business, or related field.

  • MBA or equivalent advanced degree is a plus.

  • Certifications in digital marketing, analytics, or related fields are valued.



This position is for a subsidiary company within our group of companies.


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