Senior Marketing Executive
2 days ago
About the Role:
Are you a digital marketing professional ready to take your career to the next level? We're looking for a Senior Marketing Executive with a specialization in digital marketing to join our growing team and help elevate our brand across digital channels. In this role, you'll take the lead in planning and executing performance-driven digital campaigns that engage audiences, generate leads, and drive business growth.
This is an exciting opportunity for someone who thrives in a fast-paced environment, is passionate about data-driven marketing, and enjoys both strategy and hands-on execution.
Key Responsibilities:
- Develop and implement digital marketing strategies across multiple channels including search (SEO/SEM), social media, email marketing, and display advertising
- Monitor website traffic and user engagement via Google Analytics and other tools; provide regular performance reports and insights
- Drive content marketing efforts including blogs, social media, newsletters, and landing pages to support campaign goals
- Collaborate with creative, sales, and product teams to align messaging and campaign objectives
- Stay current with digital trends, tools, and best practices to continuously improve campaign performance
- Support in the planning and execution of digital components for product launches, events, and promotions
Qualifications & Skills:
- Proficiency in Chinese (Mandarin and/or Cantonese) is required, in addition to strong English communication skills.
- Diploma/Bachelor's degree in Marketing, Business, Communications, or a related field
- Minimum 3–5 years of experience in a marketing
- Strong knowledge of SEO, SEM, Google Ads, Google Analytics, social media marketing, and email marketing platforms
- Proven track record of managing and optimizing digital campaigns for lead generation and brand awareness
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