Marketing Executive- Mandarin

2 days ago

George Town, Penang, Malaysia Teleperformance Full time 40,000 - 60,000 per year


Overview

We are looking for a highly creative and strategic Digital Marketing Senior Executive who has hands-on
experience in planning and executing digital including email and social media campaigns, developing content
strategies, and creating visually engaging social media creatives using graphic design tools. This role requires
a blend of creative thinking, strategic planning, and strong execution skills.



Qualifications

Job Requirements:

  •  3 to 5 years of experience with strong execution skills and managing small projects
  • Good knowledge of email marketing, best practices and skills with HTML and basic CSS for editing and
    creating emails
  • Proven design skills and ability to create engaging content and visual campaigns
  • Experience with Canva and Adobe Creative Suite, including Photoshop and Dreamweaver.
  • Experience working in email campaign management tool; Acoustic, Mailchimp would be preferable.
  • A keen eye for visual storytelling to evoke wanderlust and loyalty among memebr
  • Ability to assess workload timeframes and priorities, as well as plan and deliver multiple tasks on-time


Responsibilities

(May perform other duties as requested that may not be specifically addressed in this document)

Responsibilities and Accountabilities

  • Create and curate content for email marketing, websites, landing pages and social media channels.
  • Assist with the design of responsive and visually appealing email templates using HTML and CSS.
  • Assist with maintaining the Deals Management System (DMS) with upcoming emails
  • Execute email marketing campaigns to drive customer engagement and conversion.
  • Optimize email deliverability, open rates, click-through rates (CTR), conversion metrics and
    performance analysis.
  • Produce additional marketing communications, such as flyers, brochures and guidebooks and others.
  • Assist with the production of artwork, sourcing images and writing and editing copies.
  • Ensure all images used are accurate, in compliance with suppliers' branding guidelines and update our
    image library with the latest images from our suppliers.
  • Partner with design teams align messaging and campaign delivery.
  • Support broader digital initiatives including paid ads and organic social content
  • Work in accordance with the strategy and briefs defined by the manager.
  • Assist the team members with day-to-day marketing tasks and coordinate marketing projects and
    activities as requested.
  • Undertake other duties which may be negotiated from time to time with the Manager

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