Business Account Manager

6 days ago

Butterworth, Penang, Malaysia Micro Surface Treatment Sdn Bhd Full time

Key Responsibilities:

New Business Development & Sales Growth:

  • Prospecting & Lead Generation: Identify, qualify, and develop a robust pipeline of prospective accounts from a wide range of industry sectors, both domestically and internationally.
  • Strategic Outreach: Execute a multi-channel sales approach, including cold calling, targeted email campaigns, and social selling to engage key decision-makers.
  • Solution-Based Selling: Actively promote company products by delivering compelling, value-driven presentations and demonstrations that address specific customer challenges and needs.

Account Management & Relationship Building:

  • Strategic Account Management: Develop and execute detailed Account Plans and Share Gain Funnel strategies to penetrate priority accounts, maximize customer lifetime value, and achieve sales targets.
  • Customer Relationship Management: Establish and maintain strong, long-term business relationships with current customers to ensure account health, secure recurring business, and foster customer loyalty.
  • Customer Advocacy: Serve as the primary point of contact for customers, overseeing and addressing their demands, site issues, and product development interests.

Strategic Analysis & Collaboration:

  • Market Intelligence: Continuously monitor and report on customer needs, competitor activities, and industry trends to identify opportunities for new products and services.
  • Cross-Functional Collaboration: Mobilize internal engineering and technical teams to provide superior application support and ensure product qualification at customer sites.
  • Business Planning: Conduct regular sales forecasting, analysis, and benchmarking. Present findings and strategic recommendations to senior management to inform business decisions.

Proposal & Strategy Development:

  • Customized Proposals: Develop clear, persuasive, and effective written proposals and quotations for both current and prospective customers.
  • Innovation & Strategy: Brainstorm and share new ideas and marketing strategies to ensure our approaches are aligned with business objectives and maintain a sustainable competitive edge.

Requirements:

  • Education: Bachelor's Degree or Professional Degree in Chemical Engineering, Material Science, Marketing, Business Administration, or a related field.
  • Experience: Minimum of 3 years of proven experience in business development, key account management, or strategic sales, preferably within a B2B industrial or engineering environment.
  • Languages: Proficiency in Mandarin, English, and Malay is required to manage relationships with our diverse client base.
  • Location: Must be willing to work in Perai.

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