Product Manager(FMGC)
2 weeks ago
FMCG Product Manager
Working location
:Kuala Lumpur,Malaysia / Tangerang,Indonesia
Responsibilities:
Develop new product proposals based on user insights;
Analyze product lines and competitors based on industry trends and user needs, continuously refine product direction, and drive commercial success;
Optimize product portfolio: Refine product strategy based on brand identity, consumer insights, and market/user research to execute annual product development plans;
Product Selling Points: Extract key selling points, develop product collateral, and evaluate packaging/promotional material designs;
Product Lifecycle Management: Track development milestones, manage product launches and iterations;
Product Launch: Coordinate cross-departmentally to ensure project progress and execute launches according to schedule.
Position Requirements:
Bachelor's degree or higher from a nationally recognized university; 3-5 years of FMCG product development and project management experience with some supervisory role;
Strong product analysis and new market development capabilities; familiarity with Southeast Asian markets;
Knowledge of product development processes and packaging materials; aesthetic appreciation;
Proven track record in successful product projects; passion for the FMCG industry.
5.Good at English
快消产品经理:
职位描述:
1.基于用户洞察,进行新品提案;
2.根据行业发展趋势、用户需求进行产品线分析、竞品分析,不断优化产品方向,对产品商业成功负责;
3.产品矩阵完善:根据品牌调性、消费者洞察、市场及用户调研结果,完善产品策略,完成年度产品开发计划;
4.产品卖点:负责产品卖点提炼,产品资料,参与评估包装及宣传资料设计效果等工作;
5.产品生命周期管理:把握产品发展节点,定期完成产品上新、迭代等管理工作;
6.产品上市:协调各部门,确保项目进展,按照计划完成产品上市。
职位要求:
1.统招本科以上学历,3-5年快消产品开发及项目管理经验,有一定管理经验;
2.具有良好的产品分析和新品市场开发能力;熟悉东南亚市场。
3.熟悉产品开发流程和包材工艺,具备较好的美学鉴赏能力;
4.有成功产品项目经验,热爱快消行业。
5.英语听说能力强
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