Social Media Account Executive

2 days ago

Petaling Jaya, Selangor, Malaysia Zen Communications Full time 60,000 - 120,000 per year

Account & Client Management

  1. Lead day-to-day client servicing with a strong understanding of brand strategy, industry trends, competitor, market and audience insights.
  2. Analyse client challenges and develop strategic recommendations that support campaign objectives and long-term client growth.
  3. Manage stakeholder/client expectations, timelines and deliverables while maintaining high quality and proactive communication.
  4. Evaluate creative work to ensure it aligns with brand CI, strategy, campaign objectives and audience relevance.
  5. Assist with crafting and refining copywriting for social content and campaign materials.
  6. Facilitate smooth collaboration between creative, performance and production teams to ensure alignment on campaign/retainer goals.
  7. Oversee and manage campaigns/retainers from briefing to final delivery, ensuring seamless coordination across project scopes.
  8. Present ideas, proposals, reports and campaign rationales confidently to clients and internal stakeholders.
  9. Work closely with the Key Account Manager to craft strategic campaign directions, content approaches and messaging frameworks.
  10. Translate client objectives into actionable briefs for creative, media and performance teams.
  11. Identify opportunities for upselling, campaign optimisation and strategic improvements.

Reporting and Insight

  1. Translate analytics and campaign results into clear narratives and actionable insights.
  2. Recommend optimisation strategies for multiple platforms (Meta, Google, TikTok, etc.) based on data trends.
  3. Analyse campaign performance, audience behaviour and content trends to guide future planning.

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