Marketing Performance Strategy

Job Description
Your Role in VT Markets
As a Senior Performance Marketing Specialist, you will report to the Performance Marketing Head within the User Growth & Performance Marketing Team based in Malaysia. Your coverage spans across Europe, Latin America, the Middle East, and Southeast Asia, where you will collaborate closely with the Global Marketing Team, Creative Team, Product Team, and Content Team. In this senior strategic role, you will lead comprehensive performance marketing initiatives across multiple international markets and platforms, driving user acquisition and revenue growth while mentoring junior staff and ensuring the highest standards of campaign performance and compliance across diverse regulatory environments.

Job Requirements
What Makes You a Great Fit
Job Experience & Education:

• Bachelor's degree in marketing, business, or related field required
• 3-4 years
  of proven hands-on experience in advertising for fintech (Forex, CFD, Crypto) or the iGaming industry
• Strong understanding of acquisition logic and compliance frameworks across international markets

Technical and Functional Skills:

• Advanced proficiency in analytics and attribution tools, including AppsFlyer, Firebase (GA4), and Google Analytics
• Expert-level knowledge of multiple advertising platforms, including Facebook Ads, Google Ads, Apple Search Ads, TikTok, Snapchat, Kwai, and affiliate networks
• Skilled in campaign performance tracking, attribution modeling, and data-driven optimization strategies

Soft Skills:

• Experience in team management or cross-functional project coordination with proven track record of driving efficient collaboration
• Excellent communication skills in both
  Chinese and English
  , capable of coordinating effectively across regions and teams
• Strong analytical mindset with ability to identify performance issues, interpret data insights, and implement targeted optimization strategies
• Proactive, self-motivated, and results-oriented with exceptional execution capabilities

Job Responsibilities
Your Responsibilities

• Lead performance marketing strategies for fintech products across Europe, Latin America, the Middle East, and Southeast Asia, covering mobile apps, Web-to-App (W2A), and landing page scenarios
• Manage sophisticated advertising campaigns across multiple platforms, including Facebook Ads, Google Ads, Apple Search Ads (ASA), TikTok, Snapchat, Kwai, and affiliate networks, while ensuring traffic quality, cost-efficiency, and scalability
• Develop and execute comprehensive data-driven advertising strategies with ROI as the core objective, covering both in-house and agency-led campaigns with strategic budget allocation based on business stages
• Monitor and optimize performance of self-managed campaigns and external agencies, evaluate traffic quality metrics, ensure KPI achievement, and optimize user acquisition cost-effectively
• Stay current with platform-specific advertising mechanisms and compliance policies, proactively responding to policy changes with actionable optimization strategies
• Collaborate strategically with creative, product, and content teams to propose innovative creative directions, conduct comprehensive A/B testing, and continuously improve conversion funnels
• Utilize advanced proficiency in AppsFlyer, Firebase (GA4), Meta Pixel, TikTok Pixel, and Google Analytics to support attribution, campaign performance tracking, and data-driven optimization
• Provide mentorship and guidance to junior staff members, fostering professional development and knowledge transfer
• Continuously optimize campaigns based on key metrics, including CTR, registration rates, FTD, and FTT, to maximize performance outcomes

Job Benefits
What Success Looks Like

• Multi-Market Performance Excellence: Demonstrate superior campaign performance across all international markets with measurable improvements in user acquisition efficiency and revenue generation
• Strategic Optimization Leadership: Drive continuous improvement in ROI through innovative data-driven strategies and advanced optimization techniques across all platforms and markets
• Team Development Impact: Successfully mentor junior team members while maintaining exceptional campaign performance standards and fostering collaborative excellence across cross-functional teams

What We Offer
As official partners of Newcastle United F.C., VT Markets aspires to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and intrapreneurship are incentivized, and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualized roles. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries.

Your Journey After Applying

• Screening interview with our talent acquisition partner
• Interview with your manager
• Second interview with 2nd-level manager