Regional Business Development Manager

2 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia KITSUI Health & Beauty Full time 90,000 - 120,000 per year

The
Regional Business Development Manager
is responsible for leading
GBR Group's strategic expansion across Southeast Asia
, driving market growth, and building sustainable business partnerships.

This role focuses on
identifying and securing new opportunities
, developing
market entry strategies
, and managing partnerships across key countries such as
Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines
.

The ideal candidate will have a proven track record in
international market development
, strong
commercial acumen
, and the ability to navigate
diverse cultural, business, and regulatory environments
. A deep understanding of the
FMCG, Health & Beauty industries
, along with regional market dynamics, is essential for success in this position.

Duties and Responsibilities:

1. Strategic Market Entry & Expansion

  • Develop and implement effective market entry and expansion strategies in Southeast Asia, aligned with GBR Group's corporate objectives.
  • Conduct comprehensive market research on consumer behavior, competitive trends, pricing, and regulatory frameworks.
  • Identify potential markets and evaluate feasibility for new product or brand introductions.

2. Business Development & Partnerships

  • Identify, evaluate, and secure high-impact partnerships with distributors, retailers, resellers, and B2B clients.
  • Build, manage, and nurture long-term relationships with key business partners across the region.
  • Negotiate contracts, pricing, and distribution terms to ensure profitable growth and mutual value creation.

3. Sales & Growth Execution

  • Lead commercial negotiations and close deals to expand market share.
  • Collaborate with cross-functional teams (Marketing, Product, Finance, Supply Chain, and Legal) to ensure successful go-to-market execution.
  • Monitor sales performance and regional KPIs to ensure alignment with business goals.

4. Market Representation

  • Represent GBR Group at trade shows, exhibitions, and industry events to enhance brand visibility and credibility.
  • Strengthen the company's presence and brand reputation in key Southeast Asian markets.

5. Performance Management & Reporting

  • Track and analyze sales pipelines, deal progress, and overall business performance using CRM and reporting tools.
  • Provide management with insights and recommendations to support strategic decision-making and continuous improvement.

Qualifications:

  • Bachelor's Degree in
    Business, International Relations, Marketing, or related fields
    (MBA preferred).
  • 7–15 years
    of relevant experience in
    Business Development or Regional Expansion
    , preferably within Southeast Asia.
  • Strong exposure to the
    FMCG, Beauty, Pharmaceutical, or Retail
    industries.
  • Proven experience in
    launching and scaling products or services
    in new international markets.
  • Well-established
    network
    with regional distributors, retailers, and regulatory authorities.
  • Excellent
    communication, negotiation, and stakeholder management
    skills.
  • Strategic thinker with strong
    leadership and problem-solving
    capabilities.
  • Fluent in
    English
    ; proficiency in
    Bahasa Malaysia/Indonesia, Mandarin, or Thai
    is an advantage.
  • Willingness to
    travel extensively
    within Southeast Asia.

Key Challenges:

  • Navigating diverse
    cultural, legal, and regulatory environments
    across Southeast Asian markets.
  • Building strong
    brand recognition
    within a highly competitive FMCG and beauty landscape.
  • Balancing
    regional market adaptation
    with corporate strategies.
  • Developing
    sustainable partnerships
    that drive long-term business growth.
  • Managing
    cross-border operations
    while maintaining strategic alignment with headquarters.
  • Achieving
    short-term sales targets
    while driving long-term regional expansion initiatives.


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