Head of Marketing, Branding

5 hours ago

Shah Alam, Selangor, Malaysia Nu Ideaktiv Sdn Bhd Full time

As the Head of Marketing, Branding & Promotion, you will be responsible for driving Nu Ideaktiv's overall brand strategy and audience engagement. You'll lead a creative team to develop, execute, and measure marketing campaigns that inspire, engage, and grow our audience across multiple platforms.

Your Key Responsibilities:

  • Lead and manage all branding, marketing, and promotional campaigns for Nu Ideaktiv's brands.
  • Develop and execute strategic marketing plans that align with the company's growth objectives.
  • Manage events, roadshows, collaborations, sponsorships, and brand activations.
  • Drive digital marketing, SEO, SEM, influencer marketing, and social media engagement.
  • Analyse marketing data, campaign results, and consumer insights to improve ROI.
  • Manage marketing budgets and performance metrics efficiently.
  • Work closely with Content, Sales, and Commercial teams to ensure consistent brand messaging.
  • Build relationships with media, agencies, and partners to maximise publicity and reach.

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