Sales & Marketing Manager (B2B - Recreation & Entertainment)

4 weeks ago

Kuala Lumpur, Malaysia Randstad Malaysia Full time

about the company

Your future employer is one of the top shopping malls in Klang Valley.

about the job

  • Implement marketing strategies and conduct customer segmentation through understanding the market trends and customers' needs
  • Develop comprehensive sales action plans and strategies spanning short, medium, and long-term objectives
  • Design and implement B2B sales strategies to land more clients
  • Be in charge of budgeting, planning, advertising, promotions, community relations, public relations and sponsorship
  • Lead the overall sales & marketing functions of the leisure/entertainment business of the mall, for example, indoor theme park, etc
  • Oversee and monitor the digital marketing and social campaigns
  • Incorporate online activities with offline marketing promotions
  • Assist in preparing the annual marketing plan and ensure that annual targets are achieved
  • Implement marketing strategies and conduct customer segmentation through understanding the market trends and customers' needs
  • Generate and qualify leads for the leisure and entertainment tenants directly under the mall
  • Expand the current customer database within the leisure & entertainment sector to generate effective potential business and eventually exceed sales targets for the business
  • Plan and conduct marketing activities in order to build awareness to the public
  • Present company products to potential clients and follow up by preparing sales & marketing proposals
  • Monitor the sales activities closely and develop strategies to improve the sales performance
  • Get involved in the industry events within leisure/entertainment/hospitality spectrum to build relationships with key prospects
  • Not only look for sponsorship leads for the business, but also advertising space related to the business
  • Work with external advertising and public relations agencies to implement branding and other marketing approaches

    skills and experience required

    • Diploma/Bachelor's Degree in Mass Communications, Advertising, Marketing or equivalent
    • At least 5 years of sales & marketing experience in mall, theme park or entertainment industry

      culture and benefits

      Your future employer is financially strong and growing rapidly in recent years with a strong portfolio of completed, ongoing and future projects secured. They have a good work environment, with a trusting and supportive management team. They reward their employees generously for good performance and emphasise personal growth for each employee.

      how to apply

      The above is just a guideline about the position. Please apply through this advertisement or log into www.randstad.com.my for further details. Due to the high volume of applicants, shortlisted candidates will be contacted.

      experience

      5 years

      skills

      Sales , Marketing , Theme Park , Leisure , Entertainment , Hospitality , Recreation , Business-to-Business (B2B)

      qualifications

      no additional qualifications required

      education

      Bachelor Degree

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