B2b Marketing Manager

6 days ago

Kuala Lumpur, Malaysia Movel AI Full time

**B2B Marketing Manager**

We’re looking for an experienced, results-oriented B2B marketing professional to plan and execute lead generation programs to fill our sales pipeline. You’ll own the marketing budget, determine the optimal marketing mix, and prioritize spending to maximize qualified leads.

You’ll need a B2B marketing background, with a particular expertise in developing and executing lead generation campaigns. You should be highly analytical and measurement-driven, focusing marketing resources in the areas that provide the best returns.

**Responsibilities**:

- Develop the overall lead generation strategy to fill the sales funnel most cost-effectively
- Manage marketing budget and prioritize spending to maximize qualified leads
- Create automated programs to nurture existing web traffic and web inquiries to become sales-ready leads
- Rigorously measure the lead and customer acquisition cost for each marketing channel and adjust spending to maximize ROI
- Maximize website conversion rate through A/B testing of changes to website structure, design and content
- Analyze industry trends, market conditions and competitors’ marketing tactics to identify new opportunities

**Experience and Skills**:

- Minimum 5, preferably 8 years of experience with B2B online marketing programs, with a focus on lead generation.
- Software industry experience, particularly SAAS, Robotics a plus
- Demonstrated success in online lead generation
- Strong analytical skills, with a data-driven, results-oriented approach
- Excellent verbal communication, business writing, and copywriting skills
- Strong project management and organizational skills
- Tech-savvy, with a knowledge of marketing technologies (CRM, marketing automation, web analytics); html and WordPress a plus
- Self-motivated, results-oriented, independent worker
- Travel to trade shows, stakeholder planning sessions, and other events is required for this role.
- Preferably strong command of English language, with a working knowledge of Mandarin as we deal with Chinese and Taiwanese customers and suppliers often.

**Job Type: Remote**

Movel AI is a start-up, with team members working in a fast, dynamic and open-communications mode. There will be times when the role will be required to complete tasks outside those mentioned above because this role will have the relevant skills and may have higher availability than other team members.

**What's on Offer**

Movel AI offers competitive compensation, performance-based incentives, benefits, a collaborative work environment, chances for career advancement, exposure to advanced technologies, and a focus on work-life balance.

In your cover letter, please answer the following questions. If you don’t have experience in all the skills asked about, don’t worry, just fill out as many as you can.

1. How many years B2B marketing experience do you have? Who was your target customer at your last job?

2. Please concisely describe your greatest marketing accomplishment.

3. Can you link us to content you’ve written in the past? How successful was it and by what metric?

4. Among the various b2b lead-generation channels that are available (including those listed above), where are you strongest? Where do you have the least experience?

5. What’s the largest yearly ad budget you’ve managed (for at least 3 months)? How did you measure the success of your campaigns?

7. What marketing and sales software do you have experience with?

**Salary**: RM3,000.00 - RM9,000.00 per month

**Benefits**:

- Work from home

Schedule:

- Monday to Friday

Supplemental pay types:

- Performance bonus

**Experience**:

- B2B Marketing: 5 years (required)
- Lead Generation: 3 years (preferred)

**Language**:

- English (required)
- Mandarin (preferred)

Expected Start Date: 01/02/2024

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