Market Insights Head

2 days ago

Petaling Jaya, Malaysia Abbott Laboratories Full time

Company:

Abbott is a global healthcare company devoted to improving life through the development of products and technologies that span the breadth of healthcare. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals and branded generic pharmaceuticals, Abbott serves people in more than 160 countries and employs approximately 109,000 people.

Abbott Nutrition Malaysia, driven by sound business fundamentals, consumer-centric marketing and innovation strategies for its key brands of Ensure, Glucerna, Pediasure and Similac, to compete in the fast growth health and wellness sector.  This individual will report functionally to the Market Insights and Business Analytics Director, Pacific Asia.

In this role you will be responsible for providing support in the area of monthly market measurement reporting (Nielsen), budget / planning exercise, Trade team data analysis and other ad-hoc market research projects based on aligned learning plan for Malaysia (between PA MI and Malaysia Affiliate).  The person will work closely with the Pacific Asia MI Team to ensure that all projects are executed in line with the strategic priorities for Malaysia.

This is an individual contributor role.

Key Responsibilities and Behavior:

Candidate must be numeric, analytical, resourceful and detail-oriented.

Proven record in market / business analysis, excelling in fast-paced FMCG environment and project management are essential.

Estimated split of the job will be approximately 60% market performance measurements / KPIs â Dashboard Updates / Market Projections and 40% primary market research.

Key responsibilities include

Insights that Create Value:

  • Provide MONTHLY updates of lagging and leading business performance leveraging on various data sources: Nielsen Retail Audit, IQVIA, E-Com Read data (BrandIQ), and Internal sales data to support monthly deliverables /meetings including GM commentary, Sales & Operation (S&OP) Meeting, Commercial Meetings, Brand Performance Dashboards, scorecards.

  • Provide external lens in terms of competitive analysis / benchmarking â linked to the above monthly deliverables.

  • Ability to triangulate knowledge across multiple data sources and come up with clear conclusions including monthly & quarterly business cycles (read channels projections leveraging Nielsen / IQVIA data & unread channels market triangulation with internal data as well as leveraging 3rd party data such as Kantar)

  • Links insights and information to translate into actionable activities

  • Responsible for New Product Initiative by working with cross functional team to ensure timely launch of new products including monitoring the brand performance (& competition) on a monthly basis via Dashboards / KPI tracking.

Be a Consumer Champion:

  • Keep the organization in touch with needs, influences and behavior across core consumer segments

  • Work with Area MI to champion brand health and equity fundamentals, tracking performance vs. goals

Job Tasks:

  • Market Performance Measurements (60% of the scope)

  • Work cross functionally with Commercial Excellence, Marketing, Sales and Finance in data analysis and reporting on a monthly basis whenever we have updated market performance results from Nielsen / IQVIA as well as internal results.  This would including working with internal teams (ComEx, Finance, Trade, Marketing / Brand Teams) to update the various dashboards including support monthly explanation of the performance in the read channel (GM Commentary, Calls with Division etc)

  • Work closely with market measurement suppliers, enabling high quality data and report delivery for fact-based business tracking.  This will include performing validation of the data from the suppliers such as Nielsen / IQVIA / BrandIQ (e-Com data provider) as well as performing impact analysis whenever there is panel updates from the suppliers.

  • Publish monthly market reports/dashboards with key trend and commentary. Evaluate Abbott brands performance against market trends, market growth and market share performance. As mentioned above, this will entail various deliverables required for GM commentary, Corporate / Division Sales Calls, Commercial Meetings, S&OP meetings as well as updating Brand KPIs / Dashboards required by the Brand Teams.

  • Provide insights based on analysis conducted by identifying potential risk or opportunities of Abbot brands including ad-hoc business revisions with Division.

  • Tracks and facilitate New Product Initiative by working with cross functional team to ensure timeline launch of new product including updating launch Dashboards / KPIs.

  • Quarterly business cycles support on market growth & share projections leveraging Nielsen / IQVIA / e-Com data for read channels and working with Finance on triangulation with internal data.

  • Primary market research management (approximately 25% of the workload) â working with Marketing on timely delivery of tracking studies such as Brand Health Tracking, Healthcare Professional Recommendation Share Tracking, Kantar Panels as well as conducting ad-hoc consumer validations of NPIs & Communications.  This will also entail working with Regional MI Team to ensure consistency of KPIs reporting (Brand Funnel, Reco Share Tracking) and use of research methodology for NPI / Comm validation.

  • Maintain repository of historical syndicated data as well as all customized projects to be used suitably

Training and Experience required:

  • At least 8 years of market performance analysis using Nielsen / IQVIA / Kantar data, business intelligence, analytics experience and primary market research.  Cross-functional experience preferred especially working with Finance / Commercial Excellence / Marketing Teams on market data analysis / performance measurements.

  • Good working knowledge of Nielsen data especially ability to validate data with internal data, performance impact analysis due to Panel Changes, working with Nielsen and In-house data analysis for monthly workbook reporting.

  • Experience leveraging syndicated services (Nielsen Retail Audit and Kantar Panel Data).

  • Strong analytical skills and software skills.

  • Must be comfortable using Excel and ability to understand how to streamline data reporting by leveraging excel and potentially Power BI.

  • Demonstrated track record of managing external agency partnerships especially Nielsen Retail Services and Kantar Panel.

  • Consumer Products Goods or Health Products experience desirable.

  • Interpersonal skills â ability to engage with internal stakeholders confidently during commercial meetings and business reviews preparation etc.

  • Consumer Marketing Insights Manager

    4 weeks ago

    Petaling Jaya, Malaysia Heineken Full time

    **Purpose** The CMI manager drives the consumer centricity and research programs for HEINEKEN Malaysia’s portfolio to effectively support commercial function & give strategic direction to the business and brand objectives. **Key Responsibilities** **Market Insights** - Pull together data from a wide variety of sources and reformulate to develop a clear...

  • E-commerce Marketing Manager

    2 months ago

    Petaling Jaya, Malaysia Food Market Hub Full time

    **Position Overview**: As an E-commerce Marketing Manager based in Malaysia, your primary responsibility will be to develop and execute marketing strategies and campaigns to drive the growth and success of our e-commerce platform in the Malaysian market. You will play a crucial role in attracting and retaining customers, increasing online sales, and...

  • Director, Consumer and Marketing Insights

    3 weeks ago

    Petaling Jaya, Malaysia NielsenIQ Full time

    **Company Description** NIQ GFK CMI’s Customer Success Team team is focused on delivering world class insights and reports to the clients and striving for very high level of Customer Satisfaction and advocacy. Customer Success is NIQ GFK’s key department which is instrumental for the company’s success. You will be expected to understand our...

  • Analyst, Consumer

    2 months ago

    Petaling Jaya, Malaysia NielsenIQ Full time

    NIQ GFK CMI’s Customer Success Team is focused on delivering world-class insights and reports to the clients and striving for a very high level of Customer Satisfaction and advocacy. Customer Success is NIQ GFK’s key department which is instrumental for the company’s success. **Role purpose**: - So where do you fit here_? You will be expected to...

  • Analyst, Consumer

    6 days ago

    Petaling Jaya, Malaysia NielsenIQ Full time

    NIQ GFK CMI’s Customer Success Team is focused on delivering world-class insights and reports to the clients and striving for a very high level of Customer Satisfaction and advocacy. Customer Success is NIQ GFK’s key department which is instrumental for the company’s success. **Role purpose**: - So where do you fit here_? You will be expected to...

  • Consumer & Marketing Insights Executive

    6 days ago

    Petaling Jaya, Malaysia NielsenIQ Full time

    NIQ GFK CMI’s Customer Success Team team is focused on delivering world class insights and reports to the clients and striving for very high level of Customer Satisfaction and advocacy. Customer Success is NIQ GFK’s key department which is instrumental for the company’s success. **Role purpose**: - So where do you fit here_? You will be expected to...

  • Bg Asia Insights Manager

    3 weeks ago

    Petaling Jaya, Malaysia FrieslandCampina Full time

    Drive regionally data-led insights transformation by embedding integrated insights capability. Build capabilities of the community of integrated insights. Build new age (and digitally-enabled ) research methodologies. Partner with Opco markets to achieve BG Asia overall strategy. What we ask - Preferably a Master’s Degree - Strong English language...

  • Consumer Marketing Insights Manager

    2 weeks ago

    Subang Jaya, Selangor, Malaysia Heineken Full time

    PurposeThe CMI manager drives the consumer centricity and research programs for HEINEKEN Malaysia's portfolio to effectively support commercial function & give strategic direction to the business and brand objectives.Key ResponsibilitiesMarket Insights Pull together data from a wide variety of sources and reformulate to develop a clear picture of the...

  • Head of trade marketing

    4 weeks ago

    Petaling Jaya, Malaysia Michael Page Full time

    About Our Client A multinational food company renowned for its extensive portfolio of iconic brands, specializing in a diverse range of products that cater to a wide array of consumer tastes and preferences, operating in over 100 countries, leveraging on strong market presence and innovative strategies. Hiring a talented and capable Trade Marketing Head to...

  • Business Insights Manager

    6 days ago

    Petaling Jaya, Malaysia AstraZeneca Full time

    AstraZeneca is one of the world's leading pharmaceutical companies, with a broad range of medicines designed to fight disease in important areas of healthcare: cardiovascular, diabetes, respiratory and cancer. At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the...

  • Manager, Consumer Insights

    3 weeks ago

    Petaling Jaya, Malaysia NielsenIQ Full time

    **Company Description** NIQ GFK CMI’s Customer Success Team team is focused on delivering world class insights and reports to the clients and striving for very high level of Customer Satisfaction and advocacy. Customer Success is NIQ GFK’s key department which is instrumental for the company’s success. You will be expected to understand our...

  • Insight Analysis Executive

    2 weeks ago

    Petaling Jaya, Malaysia DATAXET MALAYSIA SDN. BHD. Full time

    Job description: The Executive with the Media Analysis department gathers and analyses various media coverage data, and translates that into meaningful insights and information to help organisations (the clients) spot trends and patterns to make better, more informed business decisions. This role will require you to assist in compiling these data,...

  • Consumer Insights

    3 weeks ago

    Petaling Jaya, Malaysia MSP Hitect Sdn Bhd Full time

    **Responsibility** - Be the voice of the consumer, use consumer & shopper understanding to identify market opportunities & business risk. Delivering an in-depth understanding of the consumer and market to provide insights and recommendations that are embraced, acted upon and lead to business growth. - Partner with our teams across markets to drive consumer...

  • Financial & Planning Analyst

    6 days ago

    Petaling Jaya, Malaysia Food Market Hub Full time

    Food Market Hub is in a fast growing trajectory and it is crucial in this phase to ensure insights and through financial analysis. This is where you come in. Your role will be part of the Finance team, with a focus on deciphering data to generate insights that support commercialization efforts and business decision-making. This is a pivotal moment for the...

  • E-commerce Marketing Manager

    2 weeks ago

    Subang Jaya, Selangor, Malaysia Food Market Hub Full time

    Position Overview:As an E-commerce Marketing Manager based in Malaysia, your primary responsibility will be to develop and execute marketing strategies and campaigns to drive the growth and success of our e-commerce platform in the Malaysian market. You will play a crucial role in attracting and retaining customers, increasing online sales, and enhancing the...

  • Consumer Strategy, Insights

    6 days ago

    Petaling Jaya, Malaysia Heineken Full time

    **Purpose** This role actively contributes to HEINEKEN Malaysia’s strategy to shape and premiumise the future of beer and beyond with the purpose to lead the strategy, planning, innovation and Consumer Market Intelligence (CMI) program to effectively support commercial functions & give strategic direction to the business and brand objectives. This role...

  • Head of Performance Marketing

    2 weeks ago

    Subang Jaya, Selangor, Malaysia Bjak Full time

    About UsBjak is focused on providing access to affordable and sustainable financial services for people in ASEAN. Headquartered in Malaysia, Bjak is the largest insurance portal in Southeast Asia. Our main portal, , helps millions find the insurance policy with the best value and highest coverage. Our investments in technology such as Custom API, blockchain,...

  • Head of Product

    2 weeks ago

    Subang Jaya, Selangor, Malaysia Bjak Full time

    About UsBjak is focused on providing access to affordable and sustainable financial services for people in ASEAN. Headquartered in Malaysia, Bjak is the largest insurance portal in Southeast Asia. Our main portal, , helps millions find the insurance policy with the best value and highest coverage for them. Our investments in technology such as Custom API,...

  • Director, Consumer and Marketing Insights

    2 weeks ago

    Subang Jaya, Selangor, Malaysia NielsenIQ Full time

    Company DescriptionNIQ GFK CMI's Customer Success Team team is focused on delivering world class insights and reports to the clients and striving for very high level of Customer Satisfaction and advocacy.Customer Success is NIQ GFK's key department which is instrumental for the company's success.You will be expected to understand our clients' needs and then...

  • Head of Marketing

    2 weeks ago

    Subang Jaya, Selangor, Malaysia Bjak Full time

    About UsBjak is focused on providing access to affordable and sustainable financial services for people in ASEAN. Headquartered in Malaysia, Bjak is the largest insurance portal in Southeast Asia. Our main portal, , helps millions find the insurance policy with the best value and highest coverage for them. Our investments in technology such as Custom API,...