Marketing Manager

1 week ago


Kota Tinggi, Johor, Malaysia THESELAMAH Full time

The Marketing Manager is a strategic leader responsible for developing and executing comprehensive marketing plans to promote the company's products or services.

This role involves building and leading a dynamic marketing team, overseeing both online and offline marketing activities, and ensuring alignment with the company's objectives and brand image.


Responsibilities:

1.

Strategic Planning:


  • Develop and implement comprehensive marketing plans aligned with the company's overall objectives.
  • Conduct market research to identify trends, opportunities, and competitor activities.

2.

Team Leadership and Development:


  • Build and lead a dynamic marketing team, including hiring, training, and mentoring team members.
  • Foster a collaborative and innovative team culture focused on achieving marketing goals.

3.

Campaign Management:


  • Plan and execute marketing campaigns across various channels (digital, traditional, social media, etc.).
  • Monitor and analyse the performance of campaigns, adjusting strategies as needed.

4.

Brand Management:


  • Maintain and enhance the company's brand image.
  • Ensure consistent messaging and branding across all communication channels.

5.

Content Development:


  • Oversee the creation of marketing collateral, including promotional materials, website content, and social media posts.
  • Collaborate with internal teams or external agencies for content creation.

6.

Digital Marketing:


  • Stay informed about industry trends and emerging digital marketing technologies.

7.

Offline Marketing:


  • Develop and implement traditional marketing strategies, such as print advertising, direct mail, and events.
  • Ensure a cohesive offline marketing approach that aligns with the overall marketing strategy.

8.

Budget Management:


  • Develop and manage marketing budgets, ensuring costeffectiveness and ROI.
  • Track expenses and report on budget utilisation.

9.

Analytics and Reporting:


  • Utilise analytics tools to measure the success of marketing efforts.
  • Prepare regular reports on key performance indicators (KPIs) and provide insights for improvement.

Qualifications:

1.

Education:


  • Bachelor's degree in Marketing, Business, or a related field. A Master's degree may be preferred.

2.

Experience:


  • Proven experience in marketing, with a focus on strategy development and execution.
  • Previous managerial or leadership experience.

3.

Communication Skills:


  • Excellent written and verbal communication skills.
  • Ability to effectively convey complex ideas to diverse audiences.

4.

Analytical Skills:


  • Strong analytical and problemsolving abilities.
  • Comfortable using data to make informed decisions.

5.

Creativity:


  • Innovative thinking and the ability to develop unique and compelling marketing campaigns.

6.

Team Collaboration:


  • Demonstrated ability to work collaboratively with crossfunctional teams.
  • Leadership and motivational skills.

7.

Adaptability:


  • Flexibility to adapt to changing market conditions and priorities.
  • Ability to thrive in a fastpaced environment.

8.

Team Building:


  • Proven ability to build and lead highperforming marketing teams.
  • Experience in creating and nurturing a positive and collaborative work environment.


This addition emphasises the leadership aspect of the role, particularly in building and managing a marketing team that covers both offline and online activities.


Job Types:
Full-time, Permanent

Pay:
RM3, RM5,500.00 per month

Benefits:

  • Additional leave
  • Maternity leave
  • Parental leave

Schedule:

  • Day shift
  • Monday to Friday

Supplemental pay types:

  • Yearly bonus

Ability to commute/relocate:

  • Kota Tinggi: Reliably commute or planning to relocate before starting work (required)

Education:

  • Bachelor's (preferred)

Experience:

People Management: 2 years (required)

  • Marketing: 2 years (required)

Willingness to travel:

  • 50% (preferred)


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