Assistant Vice President, Channel

1 week ago

Bukit Jalil, Malaysia Astro Full time

WHY JOIN US?- We practice a vibrant & energetic office culture.- We provide opportunities for career advancement within the company.- Good performance is always rewarded accordingly.

"_It's our people that make Astro Malaysia's leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable._"

JOB RESPONSIBILITIES:

  • Build a diversified, robust and productive network of sales channels to serve segments for Astro products & services.
  • Primary focus is to win dominant share of household segments with broadband/ fibre offerings by building reseller relationships, and subsequently develop winwin partnerships with other adjacent businesses (from electrical & electronics to ecommerce & connectivitypowered solutions) for pay TV, no frills and OTT offerings.
  • Beyond the obvious goals of value creation and resource management, the role requires strong relationship building and powerful business ideas.
  • Enablers include but not limited to new business models, incentive management, relationship development, process design, and effectively leveraging the sales & marketing machinery.
  • Key focus is implementation and operational excellence to deliver high levels of productivity. Additionally, manage relationships and market intelligence to drive new ideas for growth.
Measures of success

  • Increase ratio of indirect saletodirect sales via focus on resellers
  • Count of sustainable and sizable new partners
  • Revenue value acquisition of partners, defined by nature and cost of channels
  • Quality of acquisition subs both in survivability and plan mix


 Operationalize GTM
  • POSM/ touchpoint audit, NPS, attrition rate of dealers, productivity

How is your day to day looking like:

  • Idea development and implementation, for new relationships and channel campaigns
  • Codevelop and expand Astro touchpoints for acquisition, grow productivity and yield
  • Feedback loop, design and execute enhanced customer experiences in channel/ channel readiness
  • Improve business process, incentive design and operations to support channels
  • Channel insights and performance management
  • Modernizing digital capabilities relating to channel performance to provide efficiency, agility
  • Manage productivity of assigned channels (retail, dealers, resellers, and more)
  • Integrity, compliance and brand stewardship in relation to partners
  • Manages Astro leadership and stakeholders for alignment and approvals, maximizing organizational capabilities to deliver goals.
  • Where necessary, guide project management and gotomarket preparation to deliver channel performance.

REQUIREMENTS:

  • Degree in in the field of business, marketing, product management or any other related field
  • A minimum of 7 years working experience in sales, marketing, content distribution, telecommunications and/ or technology.
  • Strong appreciation and understanding of content, connectivity, technology and/ or household solutions
  • Excellent communication skills to clearly articulate business strategy and create compelling case for value creation
  • Highly capable in developing business cases and operational execution of partner relationships
  • Robust analytical skills, business empathy, has a knack for innovation and attention to detail
  • Exceptional communication skills to brings diverse group of people towards a common direction.
  • Attitude/ aptitude to be handson and onground as and when necessary, with skills to develop SOPs and frameworks for operational excellence

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