Marketing Communications Manager

2 weeks ago


Teluk Bahang, Penang, Malaysia Banyan Tree Hotels & Resorts Full time

The Marketing Communications Manager has primary responsibility of supporting the Sales & Marketing department to achieve top line objectives and goals.

Overall deliverable is maximization of revenue opportunities through specific marketing initiatives.

Job Description:

Responsibilities:

Creating and implementing plans to increase market share through both traditional and new media in line with corporate marketing guidelines
Conducts market research and evaluates new marketing opportunities for the property
Ensures consistent marketing message is communicated in all advertising and collateral efforts
Use of new media (Twitter, Facebook, Instagram, TikTok and other platforms) to market the hotel and maintain, updates and manages property's presence in all web sites
Respond to all online guest reviews on the property on a timely basis
Collaborating with cross-functional teams to produce effective promotional materials/ collaterals
Spearheads crisis communications at times of emergency.

Requirements:

Tertiary education in related field
At least three years of prior experience in developing strategic communications
Excellent verbal and written communications skills
Excellent working knowledge of major social media channels
Proactive and highly organized in getting tasks completed
Independent and able to meet tight deadlines and remain calm under pressure
Must have the right to work in Malaysia
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