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Marketing Manager for Fmcg Snack Product

3 months ago

Shah Alam, Selangor, Malaysia Holistic Food Sdn Bhd Full time
Brainstorm, design and implement marketing activities

  • Handle all aspects of trade activities
  • Expand the current market share and achieve budgets for the brands bottom line
  • Plan, monitor and control monthly delivery schedule, stock allocation, product performance and feedback, sales activities and fair promotions etc.
  • Keep abreast with relevant information such as market trends, competitors, movements, promotion activities, pricing, strategies and consumer preferences etc.
  • Liaise closely with distributor by frequent followups, visits, and calls to the relevant personincharge to establish good business rapport and relationship.
  • Drive change to enhance operation efficiency, productivity and ensure excellent service standards for business growth
  • Monitoring and coordinating sales targets and objectives for the brand in tandem with the company's vision
  • Plan, compile, prepare and analyze reports.
  • Support sales and wholesalers/ distributors on products marketing programs, encompassing marketing programs targeted at our customers and consumers.
  • Propose to management any new brands / market / distribution opportunities
  • Ability to comprehend PandL and seek opportunities to drive cost efficiency within the strategies and plans developed
  • Develop the quarterly and yearly brand marketing campaign and activities to meet overall brand marketing plan objectives and drive the sales growth.
  • Execute and oversee the brand marketing campaign by working with agencies and/or with the internal marketing team within the dateline and budget across selected channels and touchpoints through offline/online platform.
  • Plan and manage the brand marketing campaign content and media buy offline and/or online to ensure the campaign effectiveness with excellent ROI 16. Develop and implement digital marketing strategy and campaign across all platforms - web, social media, google, etc.
  • Manage and grow e-commerce platforms.
  • Other responsibility as assigned from time to time

; Requirements:

  • Degree in Marketing or Business studies from a recognized institution
  • Minimum 5 years of relevant experience with a proven record in a reputable branded FMCG industry
  • Able to manage brands profit and loss
  • Have a good knowledge of FMCG products
  • Excellent written and oral communication skills
  • Good presentation skills, excellent interpersonal and communication abilities also critical to the success of this role
  • Leadership skills a must to lead and develop brand/marketing executives and sales supervisors.
  • Willing to travel ( local)