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Product Specialist

2 months ago

Subang Jaya, Selangor, Malaysia Abbott Laboratories Full time
Job Description

Primary Objective:

  • To ensure achievement of team and individual sales targets
  • To make regular sales calls to related healthcare professionals - Interventionists and cardiovascular lab staff (i.e. technicians, radiologists, nurses), to promote AV products by providing detailed product information, technical specifications and latest clinical data.
  • To develop and implement effective sales plan in assigned territories, in accordance with set budgets, sales volumes, product mix and timescales.
  • Regularly review sales objectives and strategies according to the overall company's objectives and policies
  • To provide professional and technical advice to Drs/Interventionists and cath. Lab staff on PTCA cases – specifications & properties of AV products for the various clinical scenarios
  • Prepare sponsorship documents & organize assigned marketing activity ie local & overseas medical congresses
  • Plan & organize teaching programs by local & foreign physicians in assigned accounts
  • Organise & deliver product presentations to healthcare providers
  • Implement marketing strategies & messages to promote and increase market share of assigned products
  • Track implementation & MS % in accounts
  • Coordinate marketing programs and promotional campaigns as assigned
  • Prepare sponsorship documents & organize assigned marketing activity ie local & overseas medical congresses
  • Prepares annual volume (Unit) , ASP and MS% forecasts, promotional activities & expense budgets
  • Gather market & competitive information to prepare for product launches in the assigned territories.
  • Execute product launches & track success
  • Keep track of territory performance & market share , provide feedback & propose action on sales issues ( eg pricing , positioning , activities )
  • To keep abreast of competitors' activities/information and keep the company updated at all times
  • Participate In training programs ie Journal clubs
  • Keep updated on new hosp / cath lab opening– propose entry strategy into new accounts
  • To propose consignment levels of the inventory in assigned accounts & Regular review of consignmemt levels to ensure optimal stock levels
  • close monitoring to report product usage,and ensure products are replenished
  • ensure necessary documentation is completed by various parties until billing is completed
  • Keep track of govt hospital usage & outstanding purchase orders , and follow-up with purchasing dept / bumiputra agents for all necessary documentation ( quotation , PO )to ensure prompt billing
  • Work with sub-distributor, if any , to ensure prompt reporting of usages
  • Conduct regular stock checks in the labs, ensuring minimal stock discrepancy. Follow-up to trace & check product usage in case of discrepency
  • Check product expiry dates & propose action, including stock rotation to other centres
  • Handle product complaints promptly in accordance to AV's policies
  • To lead projects as assigned by direct reporting manager
  • To ensure full compliance of Corporate policies and procedures

JOB SPECIFICATIONS:

Specialized Knowledge/Skills:

  • Cardiology based clinical & technical knowledge and sales experience.
  • Strong clinical background of PTCA & Able to read/interpret CINE and discuss clinical cases with interventionists
  • Product & technical knowledge of AV products

Basic Requirements:

  • Medical , Healthsciene or Nursing background
  • sales and marketing experience in cardiology
  • Excellent Interpersonal & communication skills.
  • Strong selling & negotiation skills
  • Good Presentation skills
  • Good spoken English
  • Knowledge of MS word, excel, powerpoint.
  • Able to work long/odd hours

Preferred Requirements:

  • Proven sales track records of at least 5-years
  • Class 3 driving license

Personal Traits: Strong communication and inter-personal skills, Ability to work under pressure, Outgoing, Organized, Strong self-disciplined