Customer Data Platform

21 hours ago


Kuala Lumpur, Kuala Lumpur, Malaysia Senheng Electric (KL) Sdn Bhd Full time

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Responsibilities:
  • Maintain a unified and persistent customer database, prioritizing first-party data growth
  • Conduct segmentation analysis using historical data to identify high-performing customer segments
  • Support inbound audience requests from business stakeholders

Campaign & Engagement Strategy

  • Assist in developing campaigns for retargeting and personalized 1:1 communication
  • Collaborate with internal departments to optimize customer targeting and engagement strategies
  • Support omnichannel customer engagement strategy through data-driven insights

Operations & Performance Monitoring

  • Execute integrations, segmentation, activations, and list management for data operations
  • Monitor data inputs and campaign performance, generating daily, weekly, and monthly reports
  • Assist in members' acquisition and onboarding of new users

Other Responsibilities

  • Perform other duties as assigned to meet operational and business needs
Requirements:
  • Bachelor's Degree in Business Administration, Management, Economics, Marketing, Computer Science, IT, or related fields
  • Strong knowledge of Excel, data analysis, and presentation skills
  • Excellent listening and analytical skills
  • Proficiency in English
Seniority Level
  • Mid-Senior level
Employment Type
  • Full-time
Job Function
  • Business Development, Analyst, and Other
Industries
  • Retail
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