Customer Data Platform
21 hours ago
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Responsibilities:- Maintain a unified and persistent customer database, prioritizing first-party data growth
- Conduct segmentation analysis using historical data to identify high-performing customer segments
- Support inbound audience requests from business stakeholders
Campaign & Engagement Strategy
- Assist in developing campaigns for retargeting and personalized 1:1 communication
- Collaborate with internal departments to optimize customer targeting and engagement strategies
- Support omnichannel customer engagement strategy through data-driven insights
Operations & Performance Monitoring
- Execute integrations, segmentation, activations, and list management for data operations
- Monitor data inputs and campaign performance, generating daily, weekly, and monthly reports
- Assist in members' acquisition and onboarding of new users
Other Responsibilities
- Perform other duties as assigned to meet operational and business needs
- Bachelor's Degree in Business Administration, Management, Economics, Marketing, Computer Science, IT, or related fields
- Strong knowledge of Excel, data analysis, and presentation skills
- Excellent listening and analytical skills
- Proficiency in English
- Mid-Senior level
- Full-time
- Business Development, Analyst, and Other
- Retail
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