Technical Market Development Lead

3 days ago

Shah Alam, Selangor, Malaysia Syngenta Full time

Company Description

Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world-class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities.

Job Description

Role:

1. Product Support:
  • Lead the technical positioning of crop protection products.
  • Use crop programs in area of responsibility, collect and analyse the data and provide insights.
  • Customize and assemble value proposition / technical advantages of Syngenta's products and programs, adapted to regional conditions.
  • Coordinate and optimize the performance of Syngenta Learning Centres and technical events.
2. Commercial Support:
  • Accountable for internal and external technical capability building (employees, internal and external sales force).
  • Provide technical expertise to marketing, sales, regulatory, product evaluation, consultants, farmers, agronomists and researchers.
3. Stakeholder Engagement:
  • Build strong relationships with key influencers: Liaise and influence regulators, consultants, researchers, growers groups, industry groups, external agronomists, etc.
  • Influence the recommendation of Syngenta's products by official research organizations and leading influencers.
  • Monitor market trends and provide market insights about competitor's movements, new pests, diseases outbreaks, etc.

Responsibilities:

1. Product Support:
  • Implement testing plan to customize recommendations, identify and measure technical benefits of Syngenta's products, systems and solutions (multi-location demos).
  • With customer focus, interact with the product development team to influence the creation of recommendations that meet customer needs.
  • Provide inputs for designing training interventions and deliver trainings to build technical capability to relevant stakeholders, internally and externally.
  • Operationalize the Syngenta Learning Centres ensuring development and implementation of a comprehensive plan (from planning phase to the demonstration day).
2. Commercial Support:
  • Train sales and marketing teams, and ensure collaboration with marketing for development of appropriate product positioning.
  • Coach new sales and marketing employees.
  • Provide technical support to the sales team in their demonstration areas and field days activities, aiming to generate demand in the market.
  • Handle customer complaints.
3. Stakeholder Engagement:
  • Collaborate and influence official organizations and technical influencers to obtain appraisal reports, recommendations and support of Syngenta's products.
  • View and report periodic opportunities, threats, market trends and movements of competition that may impact our business.
  • Act as an ambassador at technical/commercial events.

Qualifications

Critical Experience:
For Technical Support function, we look for someone experienced, with solid technical background, with commercial acumen. This means, somebody who can balance the technical work with commercial skills in order to convert product features into commercial tangible benefits to the farmers.

  • Requires knowledge and understanding within relevant area which would typically be gained through minimum 3-5 years of relevant experience (CP and crop knowledge).
  • Knowledge on methodologies of conduction, analysis and interpretation of data from experimental areas.
  • Skills to transform technical recommendations into arguments and customer benefits.
  • Ability to interact, work in teams, lead, make decisions and influence people.
  • Skills in oral and written communication and public speaking.

Additional Information:

  • Bachelor degree in agronomy or similar.
  • Familiarity with data analytical programs.
  • Intermediate English minimum.
  • Master degree desirable.
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