Strategic Marketing Consultant
1 week ago
Our Client is a global specialist in Partner Networks. Their products address companies’ channel needs for insights, partner segmentation and recruiting, partner marketing, and PRM managed services. Their experience and focus on revenue outcomes benefit top global technology vendors and many of the leading industry disrupters.
Their clients are based around the world, and so are they. Established in 1999 in the UK, they opened their first international office in North America in 2011. Soon after, they opened offices in Australia and Malaysia. They employ people who are experienced in working internationally and all their offices have people who speak a whole range of languages and work to coordinate projects across multiple time zones. With a presence in all major regions, they understand the cultural, economic, and market dynamics.
Over the years, they have built long-lasting business relationships with top global technology companies. They work exclusively in B2B sectors helping their clients to market and sell their solutions through Partner Networks to all business customers, large and small - even very large technology companies need additional market insight and support in order to succeed.
Their work environment is fast-paced and challenging, but also extremely exciting. They offer the opportunity to work within a team of passionate and engaged individuals as well as flexibility, competitive pay and a range of employee benefits and perks.
What is a Strategic Marketing Consultant
- This forward-thinking, client facing marketing architect can create, scope and present a customized marketing proposal in a fast-paced, engaging environment.
- In this role, you will gain great breadth and depth of experience in today's emerging world of marketing.
- Your strategic marketing proposals will include digital marketing and other conventional marketing strategies aimed at increasing brand awareness and delivering top-notch lead generation programs to our clients.
- You will be helping multiple technology vendors increase engagement and deliver on their offerings and services.
- Serving as a key resource on the marketing services team, you'll regularly take center stage to influence marketing strategy and develop campaign proposals that meet the client’s objectives.
- You will design, pitch, and close proposals, managing multiple campaign proposals with multiple vendor’s partners simultaneously.
- To be successful in this role, you will be well versed in all areas of marketing and will foster open and consistent communication with members of the broader Marketing Services Team.
- This is an ideal situation for someone who wants to consult, create and implement outstanding marketing strategies.
RESPONSIBILITIES:
- Ability to understand complex business issues and produce strategic marketing campaign proposals leveraging on different marketing tactic aimed at enhancing brand awareness, driving website traffic and most importantly acquiring new leads and customers
- Savvy or familiar with offline Marketing campaign tactics such as events, roundtables, telemarketing, print advertising, sponsorship, incentives)
- Experience with C-suite messaging and designing ABM with relevant Channel knowledge - consisting of Consulting Firms, GSI & SI preferred; experience with GSI preferred
- Drive marketing strategy discussions with internal stakeholders and present strategic proposals back to clients clearly and convincingly to secure business
- Regularly communicate status of all proposed projects to internal and external team members
- Draw upon quantitative and analytical skills to regularly monitor and make recommendations on all digital marketing activities and trends
- Be the expert in digital marketing including technology, tools and strategies and stay current on new, emerging opportunities in the world of digital marketing
- Know the local market that enables to strategize proposals to address the total addressable market (TAM) in that region
- Build strong relations with the stakeholders and ensure they see you as a trust advisor to their marketing strategy
**REQUIREMENTS**:
- Degree in Advertising, Marketing, Business or related field or equivalent combination of IT channel or IT marketing experience from either the vendor or solution provider business preferably in software, data or cloud
- 6-8+ years of progressive Digital Marketing experience in Technology sector
- 3-5+ years’ experience of working in a consultative Marketing role in providing strategic and integrated end to end effective marketing strategy proposal
- Solid grasp of marketing principles including in depth familiarity with marketing funnels and lead conversion goals within a B2B environment in APAC region ( SEA/ANZ/INDIA/CHINA/KOREA)
- Experience of planning, managing and executing marketing plans with a good understanding of MDF programs
- Thrives in a fast-paced work environment and has demonstrated familiarity working in a high-th
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