Customer Propositions Marketing, Principal
6 months ago
At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
- It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._
- And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives._
So if you believe in inspiring a better future, read on.
About the Role
Responsible in engaging distribution channels by developing, implementing, supporting, and improving marketing & activation plan for life, health, and wellness insurance schemes and products.
- For channels engagement, provide product launch, post-launch and on-going product marketing & activation support.
- Working with the respective Product & Proposition Team to capture on-ground feedback, conduct focus groups discussions, develop product marketing contents and sales tools.
- To work closely with the Agency Training Team to provide additional product briefing and support product training.
- To work with the Proposition teams as well as Activation team in Product Solutions Agile Teams to closely monitor product performance, strategize and launch activation programs and activities.
- Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._
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