Commercial Partnership, Specialist

1 week ago


Kuala Lumpur, Malaysia AIA Full time

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
- It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._
- And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives._

So if you believe in inspiring a better future, read on.

WE ARE LOOKING FOR.....

Drive customer acquisition strategies with digital partners for insurance products distributed via partner’s platform to achieve joint-sales targets.

Customer Acquisition
- Collaborate with partners on the go-to-market strategy for product launches
- Co-develop ongoing tactical and sustenance initiatives with partners to achieve customer acquisition and Gross Written Premium (GWP) targets
- Obtain campaign performance data from partners to analyse results and develop action plans to improve conversions
- Research marketing best practices in the market, including competitor initiatives, to remain competitive and relevant in the market
- Monitor product sales performance and prepare monthly reports for presentation to management.
- Track and analyse customer journey, identifying drop off or pain points
- Propose improvement strategies together with the partner and work with UI vendor on implementation
- Establish good partner relationship and cadence to ensure initiatives are carried out succesfully

Brand & Marketing
- Work with market research on brand health tracker and product diagnostic surveys to measure campaign performance and market awareness
- Ensure all creative and copy align to AIA’s brand standards
- Provide copywriting and editing support to internal teams such as product and customer service
- Work with AIA’s marketing team for wider support on major campaigns
- Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._



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