CRM Specialist

4 months ago


Kuala Lumpur, Malaysia SR Consultancy Full time

Work across all our marketing tools from Taguchi (eDM, SMS, MMS), Swrve (Web/App Push) and Umbraco (Landing page CMS).
- Contribute to the smooth running of operations and high quality level of output with campaign execution. There will be a high volume of work supporting up to 7 markets with speed and accuracy being essential.
- This role is responsible for executing CRM campaigns to support APAC market calendars.

**Job Requirements**:

- Tertiary Certificate/Degree qualification and a minimum of 3 years proven CRM experience.

Experience reporting and analysing performance across various CRM channels. Being able to extract learnings and communicate clearly the analysis.
- Experience managing CRM campaigns from end to end. Being accountable for the execution. This includes briefing, copywriting and proofing across various CRM channels.
- Proven ability to work cross-functionally with technical and commercial stakeholders to execute campaigns and manage priorities.
- Good understanding of database attributes, segmentation and CRM best practices (especially across eDM, SMS and Push).
- Have confidence in how target expressions can be used to create specific audiences for campaigns.
- Being able to accommodate changing business needs within short turnaround times.
- Be comfortable in a fast past environment.
- Solid understanding of the technical systems behind CRM and MarTech platforms and programs.
- A keen eye for detail.
- Retail, FMCG or QSR marketing experience
- Experience working for an international brand

**Salary**: Up to RM10,000.00 per month

Schedule:

- Monday to Friday


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